Why Privacy-Focused Healthcare Marketing Drives Better Performance

Data-Driven

Maximizing Your Programmatic Buy: Turning Data into Digital Impact

December 17, 2025
Image 1 – King – What is Programmatic

// By Susan Dubuque // Matt King delivers a micro masterclass in programmatic buying, revealing how to use data and technology to deliver the right message to the right person at the right time while maintaining privacy and efficiency. You’ll get actionable tips on how to enhance your digital ROI while keeping patient privacy front and center.

Beyond CRM 101: Aligning People, Data, and Strategy for Smarter Engagement

June 6, 2025
ft image Beyond CRM 101_ Aligning People, Data, and Strategy for Smarter Engagement

Presented June 4, 2025

Your Presenters:

  • Laura Lee Jones, Founder & CEO of LionShare
  • Judith Ward, Strategic Health Care Marketing Executive
  • Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
  • Chris Pace, Marketing Executive

Moderated by:

  • Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

  • Identify the right CRM use cases, from patient acquisition and retention to reactivation, referral growth, and engagement journey orchestration.
  • Break down silos across marketing, IT, and data teams to enable smarter engagement and measurement.
  • Ensure CRM strategy reflects marketing goals by partnering effectively with IT, bridging gaps between technical infrastructure and engagement needs.
  • Measure what matters by connecting CRM data across channels and understanding true marketing ROI.
  • Build a source of truth for data-driven decisions, including more accurate targeting and audience suppression.
  • Strengthen data governance to support segmentation, suppression, and system-wide confidence in CRM insights.

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