From Cost Center to Growth Engine: How CFOs and CMOs Agree on Marketing ROI

ROI & Performance Marketing Week Day 1 Opening Keynote

Presented September 14, 2026

Panelists:

• Opeyemi Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health
• Jeremy Rogers, Vice President of Marketing and Digital Transformation, Beacon Health System
• Ray Mina, CEO, Freshpaint

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

• How marketing and finance teams are learning to speak the same language and align around the metrics that matter most.
• How to establish verifiable marketing ROI.
• How leading healthcare organizations move beyond channel metrics toward enterprise-wide accountability.
• How privacy-first data strategies enable better measurement and stronger executive decision-making.
• Where healthcare marketing measurement is headed, and what marketing leaders should prioritize over the next 12-24 months.

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ROI & Performance Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

September 14-18, 2026

Hospital and health system marketing leaders must prove measurable ROI.

In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.

The ROI & Performance Marketing Week will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

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