Beyond the Banner Ad: Digital Campaigns that Work
Presented October 8, 2025
Panelists:
- Matt King, solutions consultant, population intelligence, Definitive Healthcare
- Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
- Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
- Eric Fullmer, digital marketing manager, Ochsner Health
- Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
In this session, you’ll learn:
- Tips to make your programmatic buy more effective and efficient.
- How to balance brand and performance marketing through digital channels.
- Strategies for successful product line marketing.
- How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.