Digital Showcase: Building a Culture of Philanthropy

November 5, 2026

Digital Showcase highlights exceptional digital marketing and award-winning work from across the eHealthcare Leadership Awards categories.

Sanford Health’s “Celebration of Good” campaign used social, email, direct mail, and its intranet to support employee philanthropy.

// By Susan Dubuque //

Each March, the Sanford Health Foundation invites employees across the healthcare system to take part in a shared effort: giving back to the patients and communities they serve.

Although employee giving happens year-round, funds raised in March are matched by Sanford Health’s corporate administrative team. The match supports the Employee Crisis Assistance Program, which supports employees facing personal financial hardship.

The 2025 employee giving campaign was designed to do more than raise funds. It aimed to build awareness of the role philanthropy plays across the organization and make it easier for employees to participate.

“With a workforce of more than 53,000 employees, many without regular access to email or computers, we needed an approach that could reach people in different positions, locations, and work environments,” says Carrie Biondi, senior director of marketing & operations at Sanford Health Foundation.

Sanford Health is the largest rural health system in the U.S., with headquarters in Sioux Falls, South Dakota. The health system serves 2.5 million patients across the upper Midwest.

Instead of relying on a single channel, the campaign used a mix of mail, digital, and internal platforms to connect with employees where they already spend time, creating consistent visibility and simple paths to action.

Continue reading to explore this award-winning campaign, which led to strong participation and meaningful fundraising results across the system.

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