Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Digital Front Door
The Future of Hospital Websites
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
March 9-13, 2026
Hospital and health system websites are evolving faster than ever.
From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.
The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Focus On Digital Marketing Strategy: Winning Approaches to AI, Data Integration, and Bold Campaigns
In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.
Where Is Healthcare Marketing Headed Next? Industry Leaders Map the Road Ahead
If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.
The Future of Hospital Websites: Navigating AI, Search, UX, and the Shift to Composable Architecture
Presented September 3, 2025
Your Presenters:
- Michael Kinkaid, Chief Product and Technology Officer, Reason One
- Laura Housholder, Digital Marketing Manager, Children’s Nebraska
- Martha van Berkel, co-founder and CEO, Schema App
- Tyler Pierce, Director of Digital Engagement, Rochester Regional Health
- Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
Moderated by:
- Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C
Join us as our panelists explore how you can:
- Develop a strategic approach to website transformation that aligns technology choices with organizational goals and patient needs
- Make smart platform decisions by understanding the real differences between major platforms and when composable solutions make sense
- Build flexible foundations using composable architecture to future-proof your investment and enable rapid adaptation
- Implement AI thoughtfully with clear use cases that enhance rather than complicate the patient experience, from intelligent search to automated scheduling to personalized content delivery
- Improve findability and discoverability through advanced SEO, schema markup, and optimizing for how patients now search using generative AI tools like ChatGPT and Google’s AI overviews
- Create governance models that balance innovation with security, compliance, and the need for strategic oversight
Prisma Health’s Digital Integration Strategy Drives 400 Percent Increase in New Patient Bookings
When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
Focus On Hospital Websites: Get Proven Tactics to Boost Findability, Engagement, and Conversions
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems around the country optimize their websites to attract patients, improve user experience, and strengthen their digital brand presence.
Stay Ahead: What Shapes the Future of Healthcare Marketing
// By Susan Dubuque // If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.
Digital Showcase: Building Trust Through Digital Integration
// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
Banner Health Redesigns Location Pages to Mirror Airbnb-Like Simplicity
Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making it easier for patients to access the services and care settings of their choice. Find out how Banner Health followed the model of the hospitality industry to make its website location pages consumer-friendly.
FirstHealth of the Carolinas Redesigns Website to Meet Evolving Consumer Expectations
// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.
UNC Health and Hackensack Meridian Health Leaders Share Secrets on Meeting Today’s Consumer Expectations
Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.
Banner Health’s Location Pages Upgraded
// By Wendy Margolin // Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making it easier for patients to access the services and care settings of their choice. Find out how Banner Health followed the model of the hospitality industry to make its website location pages consumer-friendly.
Raising the Bar: How Award-Winning Health Systems Enhance Digital Patient Experience
// By Susan Dubuque // Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.
Focus On Digital Front Door: How Hospitals and Health Systems Create Seamless and Integrated Digital Patient Experiences
In this new report from eHealthcare Strategy & Trends, you’ll discover effective digital front door strategies you can put to work to attract and retain patients, improve operational effectiveness, and achieve sustainable growth.
Collaboration, Consolidation, and Centralization: The Core of UW Medicine and AtlantiCare’s Patient Engagement Success
Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
What It Takes to Succeed with Digital Front-Door Strategies
// By Jane Weber Brubaker // Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise
Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.
Your Presenters:
- Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
- Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
- Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
- Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company
Focus on Digital Content: How 16 Leading Healthcare Organizations Engage Audiences Using the Latest Tools, Technologies, and Tactics
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems have earned recognition and achieved business results through digital content that engages patients, improves health outcomes, and establishes their healthcare providers as trusted experts and thought leaders.
How Leading Healthcare Organizations Improve Access and Engagement Through Digital Solutions
The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.
Welcoming Patients Through the Digital Front Door
// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.
Focus on Healthcare Websites: Designing Digital Experiences to Meet the Needs of Today’s Consumers and Drive Organizational Strategies
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at healthcare website transformations from leading hospitals and health systems around the country.
How Can Your Digital Marketing Team Stay Ahead of Industry Transformations?
Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.
Building and Leading Digital Marketing Teams for Long-Term Success
// By Daniel Fell // Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.
“The Proof Is in the Numbers”: How Hackensack Meridian Health Turned a $90 Million Digital Investment into $1.9 Billion in Revenue
Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.