Focus on Digital Content: How 16 Leading Healthcare Organizations Engage Audiences Using the Latest Tools, Technologies, and Tactics
Exclusive Member Report
Healthcare systems are rapidly adapting to the digital age, leveraging a variety of online tools and strategies to enhance patient care and expand their reach. Organizations are developing digital content ecosystems that span various platforms and formats, from informative articles to interactive tools.
An effective digital content strategy makes it easier for anyone seeking health information online to find what they’re looking for. What attracts people to one site vs. another is the quality, timeliness, and relevance of the information.
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems have earned recognition and achieved business results through digital content that engages patients, improves health outcomes, and establishes their healthcare providers as trusted experts and thought leaders.
Specifically, you’ll learn:
- How Virtua Health, Providence, and Emory Healthcare use predictive analytics, health journey content series, and immersive content to reach consumers in the age of zero-click searches and AI Overviews.
- How AI Overviews in Google search results are impacting digital marketing and how to respond.
- How RWJBarnabas Health, UCLA Health, UChicago Medicine, and Vibrant Emotional Health use rich media to attract and engage patients, and how interactive experiences can meet critical training needs.
- The how-to’s, tools, and resources you need to launch, maintain, and continuously improve a healthcare podcast, and why Stanford Surgery decided to develop their own.
- How Cleveland Clinic’s marketing communications team effectively integrates AI to enhance their workflow, plus 7 tips on how to effectively adopt AI in your own health system.
- How UC Davis Health, UC San Diego Health, Orlando Health, and Saint Peter’s Healthcare System use video to captivate audiences and drive impactful messaging.
- Award-winning strategies for successful podcast marketing from University of Maryland Medical System, Siteman Cancer Center, and Weill Cornell Medicine.
- How Cleveland Clinic’s “Team of Teams” approach to SEO and content marketing enables it to consistently dominate health search results.
Our goal for this report — and all eHealthcare Strategy & Trends content — is to give you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work in this report.