Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands
Presented March 17, 2026
Panelists:
- Bill Klaproth, director of marketing and production, DoctorPodcasting
- Melody Bradley, digital media supervisor, Southeast Georgia Health System
- Kenneth Hines, associate director, digital strategy, The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
- Dr. Rita Roy, CEO, National Spine Health Foundation
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
You’ll hear how leading organizations:
- Define strategy and audience before hitting “record”
- Balance clinical credibility with compelling storytelling
- Spotlight patient voices in authentic and responsible ways
- Sustain momentum month after month
- Measure success beyond downloads
