Proving Marketing ROI Without Compromising Patient Privacy

ROI & Performance Marketing Week Day 5 Session 1

Presented Sept, 18, 2026

Panelists:

• Amanda Todorovich, FACHE, Executive Director of Digital Marketing, Cleveland Clinic
• Jessica Holton, Co-Founder, Ours Privacy

Moderated by:

• Kyle Hardner, Contributing Writer, Plain-English Health Care

You’ll learn:

• How to measure marketing’s impact on patient acquisition and revenue without exposing PHI.
• What a privacy-first data infrastructure looks like and how it can restore visibility into the patient journey.
• Practical steps for aligning marketing, legal, and compliance around measurement

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From Data Silos to Marketing ROI: What Healthcare Marketers Can Measure Today

ROI & Performance Marketing Week Day 4

Presented Sept, 17, 2026

Panelists:

• Bill Balderaz, CEO and founder, Futurety
• Shondria N. Covington, MBA, MS, AVP, Marketing and Digital Experience, Morehouse School of Medicine
• Dan Lavelle, VP of System Marketing, Geisinger
• Valerie Monet, Strategic Marketing Executive, Sutter Health

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Connect campaigns and digital interactions more clearly to leads, appointments, patient acquisition, and business performance.
• Determine what you can confidently measure today and where important gaps remain.
• Identify when existing data is enough to take action and where stronger integrations or additional data can add value.
• Revisit assumptions about privacy, EHR access, and technology requirements that may be holding measurement efforts back.
• Make practical progress without waiting for a complete CRM, data infrastructure, or technology stack.
• Understand how emerging discovery channels are changing traditional attribution models.
• Explore how AEO, GEO, and AI are creating both new measurement opportunities and new gaps.
• Use AI-assisted reporting and analysis to surface insights faster and support better marketing decisions.

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Prove It: Connecting Marketing Performance to Business Results

ROI & Performance Marketing Week Day 3

Presented Sept, 16, 2026

Panelists

• Jamie Mermelstein, Vice President, Digital Experience, Unlock Health
• Matt Eaves, Vice President, Digital Marketing, University Hospitals

Moderated by:

• Susan Dubuque, Contributing Editor, Strategic Health Care Marketing and Co-Chair, 2026 eHealthcare Leadership Awards

In this session, you’ll learn how to:

• Connect marketing activity to appointments, patients, and revenue.
• Build an attribution model that reflects how patients actually find and schedule care.
• Use existing data and technology to strengthen ROI measurement.
• Build the cross-functional partnerships needed to prove marketing’s impact.
• Translate marketing performance into results that matter to the C-suite.

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Aligning CRM with Marketing Strategy: Building Stronger Partnerships and Better Results

Presented August 26, 2026

Panelists:

• Orla Seidel, Director, CRM & Digital Marketing, Atlantic Health
• Rachel M. Totaro, MBA, Director, Digital Strategy, FMOL Health
• Jerry Hobbs, President and co-founder, Prairie Dog
• Laura Lee Jones, Founder and CEO, LionShare

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Connect CRM priorities to broader marketing, brand, growth, and patient engagement goals.
• Create shared goals across marketing, CRM, digital, data, IT, operations, and clinical teams.
• Clarify roles, responsibilities, decision-making, and workflows across teams.
• Identify high-value CRM use cases, including patient acquisition, retention, reactivation, audience profiling, and service line growth.
• Use CRM insights to better understand patient populations, market opportunities, and campaign audiences.

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Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare

AI in Healthcare Marketing June 2026 Day 4 Session 1

Presented June 18, 2026 at 1 p.m. Eastern

Panelists:

• Matt Lee, Co-Founder and Managing Director, Strategy Collective
• Lina Soliman, Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center
• Kelsey Linden, VP, Commercial Excellence, Shore Capital Partners

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

What you’ll learn:

• How to move beyond surface-level dashboards toward more meaningful measurement
• Where traditional attribution breaks down in healthcare
• Real-world examples of AI-driven attribution and measurement running in healthcare organizations today
• How AI can help teams connect data, identify patterns, and improve reporting
• What marketing leaders need to explain performance to finance and executive teams How to think about owned measurement models, governance, and accountability
• How to build a more practical path to proving marketing’s impact on growth and patient engagement

Watch Now  »