Enterprise Design for AI
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented Friday, December 12, 2025 at 1 p.m. Eastern
Panelists:
- Victoria Davis, Group Account Director, BPD
- Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
- Pam Landis, VP, Digital Engagement, Hackensack Meridian
Join us to learn how healthcare leaders are:
- Designing enterprise AI strategies that connect marketing, digital, IT, and operations rather than creating new silos
- Defining roles, responsibilities, and decision rights for AI, including who owns what, and how work flows across teams
- Building data and technology architectures that allow AI solutions to plug into existing systems without creating chaos
- Establishing governance models that address risk, ethics, security, and regulatory requirements while still enabling innovation
- Prioritizing use cases and investments so AI efforts align with organizational goals, not just individual passions, or shiny objects
- Developing talent, training, and operating norms so teams feel confident using AI in their day-to-day work
- Measuring impact in ways that resonate with executive leadership and support ongoing investment
