How Intermountain Health Drove a 16 Percent Conversion Rate With Its Orthopedic Campaign

Liz Baker, director of marketing, Intermountain Health

Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. With 33 hospitals, 400 clinics, and nearly 5,000 employed physicians and advanced care providers across eight states, the system wanted a campaign that would drive awareness, engagement, and appointments.

“We know patients engage with information differently depending on the time of day, their needs, and the device they’re on,” says Liz Baker, director of marketing at Intermountain Health. “By building a strategy that connected search, display, and video, we could meet people wherever they were and make scheduling as seamless as possible.”

Read on to discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers: Digital Showcase: Intermountain Health Orthopedic Campaign Boosts Appointments

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