Natural Language Processing (NLP)

How Data and Analytics Can Help You Achieve Your Population Health Goals

Robert Perkins, director of outreach services for Intermountain Healthcare

Physician liaison and outreach departments should focus on more than volume growth and instead use data and analytics to help hospitals and health systems achieve their population health objectives. That, in turn, will help make outreach departments indispensable to senior leadership as they work to guide their organizations out of the COVID-19 pandemic. Intermountain Healthcare Read More

Cutting Edge Outreach: Think Like a Data Scientist

// By Jim Samuel // Data and analytics can help physician outreach teams focus their efforts to achieve more of their objectives and make themselves indispensable to their organizations. Physician liaison and outreach departments should focus on more than volume growth and instead use data and analytics to help hospitals and health systems achieve their Read More

Use Your Data To Drive Patient Acquisition and Retention

“More than ever, today’s consumers are conducting research online before making healthcare decisions,” says Andrew Rainey of Binary Fountain. “Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs.” Here’s an excerpt from Rainey’s new Read More

How Customer Experience Equates to KPIs: Strategies That Hospitals and Healthcare Systems Can Leverage to Turn Data into Actionable Insights

// By Andrew Rainey // More than ever, today’s consumers are conducting research online before making healthcare decisions. Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs. Unfortunately, the healthcare landscape has been turned Read More

Overlooking Phone Calls in Your Pursuit of More Healthcare Marketing Conversions?

Dispatch Health logo (square)

For some organizations, the phone is the primary marketing channel consumers use to make contact — and to convert into patients. For these organizations the phone experience is critical to success. Today we’ll look at new digital tools that can help this once-analog channel optimize customer experience and increase conversions.

Tackling the Complexities of Online Scheduling

DocASAP Logo (Square)

Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. In reality, it’s complex. Upstream from Read More

Online Scheduling Solution Streamlines Access at Prevea Health

Jane Weber Brubaker

// By Jane Weber Brubaker // Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. Read More