Patient Journey

OSU Wexner Transforms Mental Health Access with Innovative Digital Solutions

Allison Ward

Mental health challenges are a growing crisis impacting people of all ages in communities across the nation. The Ohio State University Wexner Medical Center uplifted its mental healthcare by revamping its website content, making it more accessible and patient-friendly. Discover how this health system’s web content guides patients to essential mental healthcare.

Providence Proves the Value of Improving Customer Experience

Jennings-Karina-Providence

// By Jane Weber Brubaker // As consumers, we know from personal experience how hard it can be to find and get care when we need it. One way Providence makes it easier is through the Providence app. Learn how the app drove $26 million in attributed revenue and an additional $22 million in operational efficiencies.

Guiding Minds: Award-Winning Content Strategies to Navigate Mental Health Services

osu-wexner-logo

// By Susan Dubuque // Mental health challenges are a growing crisis impacting people of all ages in communities across the nation. The Ohio State University Wexner Medical Center uplifted its mental healthcare by revamping its website content, making it more accessible and patient-friendly. Discover how this health system’s web content guides patients to essential mental healthcare.

Do You Have to Compromise Between Regulatory Adherence and Analytical Power?

Kontizas-Demetrios-Alliance-Innovations

Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Welcoming Patients Through the Digital Front Door

Panelist Phase2 MEMBER Webinar

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Connected Care: Elevating Patient Experience with Innovative Digital Solutions

Headshot - Kishore-Reddipeta-Stanford

// By Susan Dubuque // Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Unlocking the Power of HIPAA-Compliant Analytics in Healthcare

// By Demetrios Kontizas // Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

Discover Award-Winning Digital Strategies to Improve Patient Experience

Piedmont Healthcare logo

eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Provider Data Management: An Essential Key to Better Patient Experience

Jeff-Stewart

// By Jared Johnson // Provider data management is critical in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Discover best practices for implementing effective provider data management strategies and learn how these insights empower patients with accurate information and improved access to care.

A Best in Breed Data Platform + Healthcare CRM: A “Match Made in Heaven”

Sawyer-Andrew-Innovaccer

// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More

5 Ways to Measure Marketing Growth Beyond Tracking Pixels

Gross-Shawn-Primacy

Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s guidance, and evolving state Read More

5 Strategies for Measuring ROI and Growth: It’s Not Only About Tracking Pixels

// By Shawn Gross // Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s Read More

Navigating the AI Road Ahead: 5 Themes From MAICON 2023

amanda-todorovich

With AI in full swing, healthcare marketers must learn to navigate a whole new world of challenges, opportunities, and uncertainty. We asked Amanda Todorovich, executive director of digital marketing at Cleveland Clinic, to share her impressions from Marketing AI Institute’s annual conference, MAICON 2023, held July 26-28. Here’s what she said: “Artificial Intelligence (AI) is Read More

Embracing the AI Revolution: Key Takeaways for Healthcare Marketers from MAICON 2023

amanda-todorovich

// By Amanda Todorovich //  We asked Amanda Todorovich, executive director of digital marketing at Cleveland Clinic, to share her impressions from Marketing AI Institute’s annual conference, MAICON 2023, held July 26-28. Artificial Intelligence (AI) is everywhere, and it took over the Huntington Convention Center in Cleveland last month for the 2023 Marketing Artificial Intelligence Read More

What Drives Success for Today’s Healthcare Digital Teams?

Margo Schneider

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More