What if you had to reach only one audience with your hospital content? Your communications would be more targeted and powerful. You’d know your audience better and deliver content they’re more likely to read. That’s exactly what the team at MU Health Care in Columbia, Missouri, does with its “Live Healthy” blog and related wellness Read More
One smaller academic hospital shares how it delivers content its target demographic craves. // By Wendy Margolin // What if you had to reach only one audience with your hospital content? Your communications would be more targeted and powerful. You’d know your audience better and deliver content they’re more likely to read. That’s exactly what Read More
Healthcare marketers should no longer overlook the powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Instead, healthcare organizations should aim to develop a data-driven healthcare marketing strategy that integrates both big data and thick data to unlock new opportunities for growth. Some readers Read More
// By Daniel Fell and Dean Browell, PhD // Marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Some readers may recall the popular “I’m a Mac, I’m a PC” campaign that ran in the early 2000s, a tongue-in-cheek Read More
If your healthcare marketing strategy doesn’t include brand journalism, you may be missing out on powerful ways to connect with your audience and build long-term trust with your organization. The internet is inundated with blogs on every medical ailment known to man. Content from medical experts matters — especially in a climate of healthcare misinformation Read More
// By Wendy Margolin // How to win hearts and minds with stories that matter. The internet is inundated with blogs on every medical ailment known to man. Content from medical experts matters — especially in a climate of healthcare misinformation and disinformation. It is a key component of SEO strategy. But it may not Read More
With millions of Americans at home during the COVID-19 pandemic, many people turned to the internet to learn more about the novel virus. That caused a surge in traffic on hospital websites and social media channels. According to a report from Baldwin publishing, one hospital marketing director who manages more than 80 websites reported a Read More
// By Althea Fung // New York City was in the crosshairs of COVID-19 more than once, first as the epicenter of the pandemic, and more recently when Omicron struck. In the midst of the crisis, the city’s public hospital system found a way to redesign its website. With millions of Americans at home during Read More
You see them everywhere — on TV, social media, billboards, and even your doctor’s waiting room. Videos. It’s no surprise that many organizations are turning to videos to connect to consumers. Insivia, an Ohio-based marketing agency, reports that viewers retain 95 percent of a message when they watch it in a video, compared to 10 Read More
// By Althea Fung // You see them everywhere — on TV, social media, billboards, and even your doctor’s waiting room. Videos. It’s no surprise that many organizations are turning to videos to connect to consumers. Insivia, an Ohio-based marketing agency, reports that viewers retain 95 percent of a message when they watch it in Read More
A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. The use of marketing automation is growing steadily. Read More
// By Althea Fung // A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. In a recent Read More