Digital Marketing, Communications and Strategy for Healthcare Leaders

Retargeting

Sprint to Success: Lessons from Targeting a Niche Audience at the Chicago Marathon

November 25, 2024

// By Wendy Margolin // In the fall of 2023, when HIPAA laws left a giant black hole in healthcare providers’ targeted marketing campaigns, UChicago Medicine marketers successfully targeted a niche audience, using digital programmatic out-of-home (pDOOH) advertising, geofencing, and geopathing. Learn how this tactic allows them to target visitors while also capturing audience information for retargeting.

You’ve Got Mail: How 4 Leading Health Systems Use Email to Drive Patient Engagement and Action

November 20, 2024

Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.

4 Award-Winning Healthcare Email Marketing Examples to Inspire Your Next Campaign

October 21, 2024

// By Julie Revelant // Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.

9 Pitfalls of Digital Advertising

February 28, 2024

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just makes sense given the amount of time consumers Read More

9 Digital Advertising Pitfalls: Ignore Them at Your Peril

February 5, 2024

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. // By Dan Dunlop and Jared Johnson // Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just Read More

Unleash the Dragon and Up Your Social Media Performance

August 18, 2020

// By Amy Houck // When creating a social media campaign, a few simple steps can optimize social media performance. Following the DRAGON Method will put healthcare marketers on the best track to success: Duplicate top-performing ads. Retarget website visitors. Actively test new copy and creatives. Get rid of poor-performing ads. Optimize and repeat. Never Read More

Blurred Lines: Marketing and Ethics in the Brave New World, Part 1

February 4, 2019

// By Daniel Fell // The following article was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members included Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health Read More