Blurred Lines: Marketing and Ethics in the Brave New World, Part 1
// By Daniel Fell //
The following article was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members included Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health System in New York City; and Greg Green, chief data and analytics officer of Valassis.
Daniel Fell, president and CEO of ndp (and member of the eHealthcare Strategy & Trends Editorial Advisory Board), moderated the panel. Part 1 touches on some of the broad ethical issues in using digital marketing in healthcare today and some of the current practices in our industry. Part 2 will address some of the emerging challenges as both technology and our industry evolve, and what marketers can do to better prepare themselves and their organizations.