Demystifying the Power of Schema in Search

Revenue Growth

Proving Marketing ROI Without Compromising Patient Privacy

September 21, 2026
Proving Marketing ROI

ROI & Performance Marketing Week Day 5 Session 1

Presented Sept, 18, 2026

Panelists:

  • Amanda Todorovich, FACHE, Executive Director of Digital Marketing, Cleveland Clinic
  • Jessica Holton, Co-Founder, Ours Privacy

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain-English Health Care

You’ll learn:

  • How to measure marketing’s impact on patient acquisition and revenue without exposing PHI.
  • What a privacy-first data infrastructure looks like and how it can restore visibility into the patient journey.
  • Practical steps for aligning marketing, legal, and compliance around measurement

Todorovich-Holton

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Prove It: Connecting Marketing Performance to Business Results

September 21, 2026
Connecting Marketing Performance to Business Results

ROI & Performance Marketing Week Day 3

Presented Sept, 16, 2026

Panelists

  • Jamie Mermelstein, Vice President, Digital Experience, Unlock Health
  • Matt Eaves, Vice President, Digital Marketing, University Hospitals

Moderated by:

  • Susan Dubuque, Contributing Editor, Strategic Health Care Marketing and Co-Chair, 2026 eHealthcare Leadership Awards

In this session, you’ll learn how to:

  • Connect marketing activity to appointments, patients, and revenue.
  • Build an attribution model that reflects how patients actually find and schedule care.
  • Use existing data and technology to strengthen ROI measurement.
  • Build the cross-functional partnerships needed to prove marketing’s impact.
  • Translate marketing performance into results that matter to the C-suite.

Mermelstein-Eaves

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