December 17, 2025
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 9, 2025 at 1 p.m. Eastern
Panelists:
- Matt Cyr, Founder & President, Loop AI Agency
- Allie Karas, Senior Vice President of Content, MJH Life Sciences
- Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
Moderated by:
- Emily Baker, AVP, Engagement Strategy, BPD
Join us to learn how healthcare leaders are:
- Translating enterprise goals into AI-informed content roadmaps that prioritize the right topics, audiences, and formats.
- Using generative AI to support audience research, content ideation, and first drafts, while preserving a strong editorial point of view.
- Establishing content standards, style guides, and prompts that help AI produce outputs aligned with brand, clinical, and accessibility requirements.
- Optimizing existing content for AI-driven search and summarization so that trusted information is more likely to surface in AI answers and recommendation engines.
- Integrating human review, legal/compliance sign-off, and fact-checking into AI-assisted workflows without overwhelming teams.
- Upskilling writers, strategists, and digital teams to use AI tools confidently — including how to spot hallucinations, bias, and gaps
- Defining KPIs and feedback loops that show where AI is helping content perform better, and where traditional approaches are still the better choice
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