Telemedicine – Zooming to New Heights
Virtual care is here to stay.
// By Marcia Simon, APR //
COVID-19 brought about the explosion of telemedicine for obvious reasons — quick and convenient access between patient and provider, maintaining patient load to prevent appointment cancellations, and — most important — safety for both patients and providers.
“Why would I want to go to a doctor’s office now if I don’t have to?” is today’s common sentiment. For hospitals and physicians, telemedicine is a proven solution for people who may otherwise not have received medical attention during the pandemic. The efficiency of virtual care has hospital networks now looking to expand telehealth as a part of routine healthcare delivery extending beyond the current pandemic.
“We are hearing from clients who have seen anywhere from 300 to 3,000 percent increase in telehealth. One [client] onboarded four different telehealth partners because the initial process wasn’t able to handle it all,” says Annie Haarmann, head of strategic consulting, healthcare & life sciences at Reputation.com, a company that offers a comprehensive digital marketing platform to manage patient experience and improve “Reputation Scores.”
“I’d be shocked if virtual health doesn’t replace many services after COVID-19. Those who have resisted are finding they are pleased with the way it’s working,” says Haarmann.
So how do you scale a telemedicine program and integrate it into an overall marketing strategy?