Unveiling the Power of Influencer Marketing in Healthcare
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Presented February 26, 2025
Whether you're looking to increase patient outreach, improve health literacy, or drive engagement, this webinar is designed for forward-thinking healthcare marketers who want to stay ahead of industry trends.
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Your Presenters:
Aundrea Leckie, Associate Director, Account Management (West), Open Influence
Erin Killion, Director of Client Strategy, Healthcare, Goodway Group
Katie Steeb, Senior Media Manager, Goodway Group
Sponsored by
This event is free to attend thanks to our sponsor.
Reaching patients and community members with accurate, trustworthy health information is harder than ever in 2025. Online search results have been disrupted by AI summaries, while health misinformation continues to spread online like wildfire.
What if the problem of online influencers is also the solution?
Identifying Influencers and micro-influencers who can connect with patients as credible voices they trust can help your health system spread accurate, viral content.
This insightful webinar will explore how influencer marketing is shaping the future of healthcare, with real case studies to prove it.
Learn how strategic partnerships with healthcare professionals, patient advocates and digital influencers can:
- Counter misinformation
With approximately 80% of internet users searching for health information online, influencers can serve as trusted messengers to correct misinformation and provide credible guidance. - Boost patient engagement
Nearly 70% of consumers trust influencer recommendations over traditional ads, making it a highly effective strategy for reaching health-conscious audiences. - Build trust
90% of respondents 18-24 years of age trust medical information shared by health professionals on their social media networks. - Navigate compliance
We’ll discuss best practices for working with influencers while maintaining HIPAA compliance and ethical integrity.
Your Presenters
Aundrea Leckie
Associate Director, Account Management (West)
Open Influence
Aundrea began her career in traditional media as a media buyer before transitioning to digital media, where she found her true passion. Her expertise spans various mediums, including podcasting, creator partnerships, and UGC content development. As Associate Director at Open Influence, Aundrea leads a portion of the West Coast execution team, managing campaigns across diverse verticals, including pharmaceutical, automotive, and alcohol.
Erin Killion
Director of Client Strategy
Healthcare, Goodway Group
Innovative thought-leader in the healthcare space. Leveraging data and research to develop strategic, purposeful, consumer-centric initiatives for leading healthcare organizations as the industry shifts to providing a seamless patient experience across the system footprint. Driving HCOs to think beyond quality care and physical location to address what really matters to consumers in today's healthcare ecosystem. Regular contributor to Society for Health Care Strategy & Market Development (SHSMD).
Katie Steeb
Senior Media Manager
Goodway Group
Katie is a social media and digital marketing pro with more than 10 years of experience, specializing in healthcare client strategy and campaign execution. She’s got a knack for turning insights into impact, using paid media, analytics, and platform trends to drive real engagement and conversions. A lifelong learner and digital enthusiast, Katie keeps her finger on the pulse of the industry through webinars, research, and hands-on execution—always looking for the next big thing to take campaigns to the next level.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?