The Secret Patient Conversion Killer Hiding on Your Website: How One Change Boosted Online Appointments by 300 Percent

May 13, 2024

// By Marc Needham //

Needham-Marc-Combinaut-1Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes.

Math and I never got along very well when I was a kid. I scraped by but found it difficult to get excited about the subject, a fact reflected in my grades.

As an adult I’ve found a genuine enthusiasm for numbers (particularly in spreadsheets) and have developed a better understanding of why little kid Marc didn’t care. It turns out I need the numbers to be connected to something that matters.

In junior high math class, the concepts were abstract and equations were solved because that’s what the teachers demanded of us.

As a healthcare marketer, I’ve got numbers I can connect to things I care about deeply — numbers like Return on Ad Spend (RoAS) that can help me keep my job and justify next year’s marketing budget.

Also, numbers like conversion rates from specific sections of my funnel that tell me where and when patients have a hard time getting past a step.

Those two sets of numbers alone, combined, tell a story and turn math into something you can use to make a very real difference in the lives of people you serve.

Read on to learn how fixing one thing on your website could triple your online bookings and help patients find the care they need.

This content is only available to members.

Please log in.

Not a member yet?

Start a free 7-day trial membership to get instant access.

Log in below to access this content: