Marketing Attribution

5 Ways to Measure Marketing Growth Beyond Tracking Pixels

Gross-Shawn-Primacy

Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s guidance, and evolving state Read More

5 Strategies for Measuring ROI and Growth: It’s Not Only About Tracking Pixels

// By Shawn Gross // Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s Read More