Where is your organization on the AI learning curve? The real challenge is less about catching up and more about getting started and being persistent about exploring the potential. Learn how leaders from Cleveland Clinic, Providence, Baptist Health South Florida, and BPD experiment with AI.
// By Jane Weber Brubaker // Where is your organization on the AI learning curve? The real challenge is less about catching up and more about getting started and being persistent about exploring the potential. Learn how leaders from Cleveland Clinic, Providence, Baptist Health South Florida, and BPD experiment with AI.
In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.
Learn how you can turn your privacy challenges into performance opportunities
Thursday | January 29, 2026 | 2 p.m. Eastern
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 8-12, 2025
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 12, 2025 at 2:30 p.m. Eastern
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 9, 2025 at 2:30 p.m. Eastern
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 9, 2025 at 1 p.m. Eastern
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Join us to learn how healthcare leaders are:
Learn What’s Working and What’s Next from Marketers Implementing AI at Scale
Presented December 8, 2025
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Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
// By Wendy Margolin // When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear. Learn how AI is changing healthcare search and how healthcare organizations should respond.
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
// By Susan Dubuque // Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.
In this new report from eHealthcare Strategy & Trends examines real-world examples of engaging, authentic digital content that can help hospitals and health systems connect more effectively with their communities.
AI’s ability to analyze large datasets at scale gives marketers “a world of possibilities” for thinking and planning strategically. In this Ask the Expert Q&A, Amanda Herriman discusses how AI is reshaping digital behavior, and why healthcare organizations need to adapt their content strategies for tools like Google’s AI Overviews.
// By Therese Lockemy, MBA // Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
Presented October 8, 2025
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When it comes to physician communications, relevance is everything. Trinity Health of New England has cracked the code, delivering timely, specialty-specific updates that physicians actually look forward to opening — and the numbers prove it. Read on to learn how THOfNE planned, executed, and measured this high-impact digital engagement strategy.
// By Susan Dubuque // Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.
// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.