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Building Connected Healthcare Experiences

eHST Webinar - Building Connected Healthcare Experiences

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists. 

Your Presenters:

  • Jeff Cram, Partner, PK
  • Derek Philips, Director of Content Strategy, PK
  • Dave Wieneke, Healthcare Innovation Director, PK

 

Watch Now »

You’re Getting a Lot of COVID-Related Traffic. Here’s What To Do With It.

“Healthcare doesn’t stop, especially in a crisis,” notes David Sturtz of Geonetric. “Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy.” Here’s an excerpt from his new article for us: As you think about how to work with Google, there Read More

Why Customer Experience Matters More Now Than Ever Before

Hardy Kalisher

“As the coronavirus (COVID-19) pandemic continues to swiftly — and perhaps permanently — alter daily life for millions of Americans, Customer Experience, or CX, can mean the difference between remaining vital and present to your customers and patients,” says Hardy Kalisher, chief client officer at Parallel Path. “Digital customer experience is more important now than Read More

Digital Customer Experience in the Time of Coronavirus

Hardy Kalisher

// By Hardy Kalisher // As the coronavirus (COVID-19) pandemic continues to swiftly — and perhaps permanently — alter daily life for millions of Americans, Customer Experience, or CX, can mean the difference between remaining vital and present to your customers and patients. Digital customer experience is more important now than ever. Healthcare organizations instill Read More

COVID-19 and Google: What You Need to Know Now

// By David Sturtz // Healthcare doesn’t stop, especially in a crisis. Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy. As you think about how to work with Google, there are a few important questions to keep in mind Read More

The Impact for Healthcare Marketers of the Chrome Cookie Phase-Out

Jeff Steblea, director of sales for Eruptr

In January, Google declared its plan to phase out support for third-party cookies in its Chrome browser by the year 2022. The announcement has led many digital marketers to panic because digital ads depend on cookies for targeting, and Chrome has significant market share. But healthcare digital marketers already have to play by stricter rules, Read More

How Does Google’s Cookie Announcement Affect Healthcare?

Alex Membrillo, CEO of Cardinal Digital Marketing

// By Jared Johnson // A recent announcement by Google to change how personalized advertising works in its Chrome web browser has the digital marketing world up in arms, but healthcare marketers might have less reason to worry, according to industry insiders. In January, Google declared its plan to phase out support for third-party cookies Read More

Google’s Plans for Improving Healthcare

As technology giants Google, Amazon, Microsoft, and others forge ahead with plans to improve healthcare, many in the industry are wondering just what they plan to do and how they plan to do it. David Feinberg, MD, vice president of Google Health and former president and CEO of Geisinger in Pennsylvania, discussed Google’s plans during Read More

Best Practices for Creating a Multilingual Healthcare Website

Matt Hauser, senior vice president of content solutions at TransPerfect

The number of people in the U.S. who speak a language other than English is growing. One in five U.S. residents age 5 and older speaks a language other than English at home. That number has more than doubled since 1990. In the nation’s largest cities — New York City, Los Angeles, Houston, Chicago, and Read More

Google Health Chief Outlines Multi-Pronged Plan to Improve Healthcare

Jim-Samuel

// By Jim Samuel // How Google plans to use technology to improve patients’ lives around the world As technology giants Google, Amazon, Microsoft, and others forge ahead with plans to improve healthcare, many in the industry are wondering just what they plan to do and how they plan to do it. David Feinberg, MD, Read More

When Google Gets It Wrong, Patients (and You) Suffer

Megan Yezak, marketing manager at MidMichigan Health

Anyone who’s been to a large hospital campus can relate to how hard it is to figure out where to go, even with GPS and Google Maps. Should you go in the north entrance or the south entrance? Is your doctor in the main hospital building or another building? Is parking lot A, B, or Read More

“Engagement” Is Not Enough

Jeffrey Stewart, assistant vice president of digital communications at VITAS Healthcare

Healthcare marketing is all about continuous learning. It’s a little like climbing a mountain. Just when you think you’ve reached the summit, you find there’s another crest, and then another. But unlike mountain climbing, there is no final destination in healthcare marketing, and that’s what makes it interesting, at least for those who aren’t content Read More

Fine-Tuning Content for Conversions

Jane Weber Brubaker

// By Jane Weber Brubaker // How VITAS Healthcare’s content strategy is evolving to better serve site visitors and meet business objectives. Healthcare marketing is all about continuous learning. It’s a little like climbing a mountain. Just when you think you’ve reached the summit, you find there’s another crest, and then another. But unlike mountain Read More

2019: Change and Competition for Healthcare Marketers

“Toward the beginning of a new year, everyone gets excited about trends,” says Ben Dillon of Geonetric. “But trends don’t start or end in a single year. Sometimes they are more of a movement, something that has been building momentum over the past several years.” In our new article, Dillon takes a look back on Read More

Trends, Predictions, and the User Experience Movement

Learn the biggest takeaways from 2019, what to expect for 2020, and why user experience is at the heart of it all. // By Ben Dillon // Toward the beginning of a new year, everyone gets excited about trends. But trends don’t start or end in a single year. Sometimes they are more of a Read More

Who’s In Charge of Your Brand Management? Google.

“Healthcare organizations are finding out that winning in today’s highly competitive and increasingly digital market requires a new approach — one that aligns marketing and brand management with patient experience (PX),” says Patric Wiesmann of Reputation.com. “And that alignment is happening more often on Google and not your healthcare organization’s website.” Here’s an excerpt from Read More

Don’t Lose Sight of Your Humanity Amidst Your Technology

“Technology is ubiquitous. And it seems to me that in many cases, personal interactions have suffered with its growth. As I ponder the effects of a digitized world, I wonder about its consequences for healthcare consumers,” says Christy Pretzinger of WriterGirl, a nationally recognized healthcare content consultancy. Here’s an excerpt from Pretzinger’s new article: When we Read More

I’m Human. Are You?

// By Christy Pretzinger // When I began freelancing in the early ’90s, a fax machine was the only so-called “digital” equipment I had. When I had conference calls, I put my dog in the other room so my clients wouldn’t know I was working from home. Obviously, times have changed. Technology is ubiquitous. And Read More

Is Your Content Ready for Voice Search? It Needs To Be.

“Soon, if your household doesn’t have a voice assistant, you’ll be in the minority,” says Ahava Leibtag, president and owner of Aha Media Group. “NPR reports that 14 million people in the U.S. got their first smart speaker device in 2018.” Leibtag says healthcare websites need voice-optimized health content now more than ever. Here’s an Read More