// By Jim Samuel // When South Carolina’s Prisma Health merged in 2017, Nick Patel, MD, the chief digital officer, was charged with creating a unified digital presence. We wrote about it in 2019, and here, Patel provides an update. Prisma Health worked with a steering committee to reach consensus on key decisions regarding its Read More
“As we put the finishing touches on our annual Healthcare Digital Marketing Trends Survey, I always look for themes that will define the industry in the coming year,” says Ben Dillon of Geonetric. “This year, one theme is surfacing again and again: digital strategy and the level of investment and focus placed on it by Read More
If your health system participates in value-based contracting, you have a vested interest in making sure you’re optimizing the three R’s: right care, right time, right setting. Easier said than done. So what is the secret to orchestrating all the variables that go into a patient’s decision to get care, choose a provider, and make Read More
Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences
Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD
Watch this webinar and you’ll learn:
// By Ben Dillon // As we put the finishing touches on our annual Healthcare Digital Marketing Trends Survey, I always look for themes that will define the industry in the coming year. This year, one theme is surfacing again and again: digital strategy and the level of investment and focus placed on it by Read More
// By Jane Weber Brubaker // If your health system participates in value-based contracting, you have a vested interest in making sure you’re optimizing the three R’s: right care, right time, right setting. Easier said than done. So what is the secret to orchestrating all the variables that go into a patient’s decision to get Read More
When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Marketing Budget in 2021.” It was Read More
A few hospitals and health systems have been using chatbots for several years, but they came into more widespread use last year to help deal with the high volume of phone calls and emails they received about COVID-19. One such system was Intermountain Healthcare in Salt Lake City, Utah. According to a news release from Read More
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. HCIC 2021 – Live! in Las Vegas How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare MACH: Making MarTech Modular Artificial Intelligence Can Bring Real Ethical Concerns to Healthcare Creating a Digital-First Approach to Behavioral Healthcare
“Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients,” says Jared Mauskopf, CEO of Medical Web Experts. “But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or Read More
// By Diane S. Hopkins // Ease should be part of the definition of an exceptional experience in any business but for those who are ill or injured, making their journey as easy as possible is part of exceptional caring. When you are designing customer solutions, is ease of use your numberone priority? Healthcare providers Read More
// By Jane Weber Brubaker // When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Read More
// By Jim Samuel // Health systems have used chatbots on their websites for several years, and their usage increased with the COVID-19 pandemic. Now chatbot developers and health systems are looking to expand their use of chatbots into other areas of healthcare. If not implemented correctly, could chatbots increase inequity in our healthcare system? Read More
// By Jared Mauskopf // Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a web app. Read More
The Peter Parker Principle says, “With great power comes great responsibility.” It’s a phrase often attributed to Spiderman’s father as he talked about the superhero’s powers. But it could be equally applicable to the use of artificial intelligence (AI) in healthcare today. That’s because while AI can bring significant capabilities to healthcare, it can also Read More
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More
The COVID-19 pandemic has negatively affected many people’s mental health. A Kaiser Family Foundation Health Tracking Poll from July 2020 found that many adults reported difficulty sleeping or eating, increases in alcohol consumption or substance use, and worsening chronic conditions, due to worry and stress over the coronavirus. But the stay-at-home orders made seeking in-person Read More
// By Jim Samuel // Increased use of artificial intelligence (AI) in healthcare has brought many benefits to healthcare providers and patients. But despite the benefits, there are ethical concerns — unintentional or malicious — that any healthcare organization that embraces AI should address. The Peter Parker Principle says, “With great power comes great responsibility.” Read More
// By Althea Fung // The COVID-19 pandemic has negatively affected many people’s mental health. A Kaiser Family Foundation Health Tracking Poll from July 2020 found that many adults reported difficulty sleeping or eating, increases in alcohol consumption or substance use, and worsening chronic conditions, due to worry and stress over the coronavirus. But the Read More
Most people want to be healthy. Many smokers lament their smoking and make plans to quit but don’t. Others have a new year’s resolution to lose weight, exercise more, or eat healthier but often fall short. The reality is, saying you want to do something is way easier than actually doing it, especially if you Read More
AMITA Health is one of the largest health systems in Illinois and provides care to nearly 6.6 million residents of Chicago and the surrounding suburbs. The system consists of 15 acute care hospitals, four specialty hospitals, 20 urgent care centers, and outpatient care centers for primary care and many specialties. “At AMITA, one of our Read More
// By Althea Fung // Nudge units look for ways to move patients toward healthier choices. Nudge units are based in clinical areas, but the work they do is remarkably similar to marketing, including testing and optimization to discover the most successful approaches. Most people want to be healthy. Many smokers lament their smoking and Read More
// By Jim Samuel // Hospitals and health systems across the country are constantly looking for ways to identify and manage unnecessary spending — for themselves and for patients. Controlling costs is particularly important when one of your system’s core values is stewardship. That’s why Chicago-based AMITA Health turned to an app that gives providers Read More
Even as healthcare organizations build out their marketing stacks to better reach, engage, and serve patients and prospective patients, health technology companies are building stacks of their own, for some of the same reasons — to help their clients improve patient access and convenience. NextGen Healthcare was named by KLAS in 2021 as the top Read More
Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, as you can imagine, making Read More