Technology and Patient Care

Making the Telehealth Experience More Hospitable

Zhang-Lu-Mich-State

Going to the doctor can often be stressful for patients and their loved ones. That’s why having an attentive and caring provider is so important. In training, medical professionals learn that bedside manner — how doctors, nurses, and other hospital staff approach patients and their families — can directly affect the overall experience for patients. Read More

How to Prevent Technology-Related Barriers to Care

Stacy Hurt

A group of industry innovators recently took part in a panel discussion hosted by Reuters Events™, “Taking Action to Eliminate Disparities and Advance Health Equity.” Technology was one of several topics these leaders covered during their wide-ranging conversation, moderated by patient engagement consultant Stacy Hurt. Hurt asked the panel, “How can we prevent technology from Read More

Virtual Roundtable: Building Your Digital Front Door

Virtual Roundtable Building Your Digital Front Door

The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer and patient digital experience a higher priority for healthcare marketers than ever before. This webinar will provide important insights and tips you need to be ready to play a key role in improving your digital front door.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelists:

  • Kendra Calhoun, Senior Vice President, Strategic Marketing & Communications, Avera Health
  • Ed Rafalski, Chief Strategy and Marketing Officer, BayCare Health System
  • Ben Dillon, Chief Strategy Officer, Geonetric

Watch this webinar and you’ll learn:

  • Benchmark where your organization is today
  • Set a vision for future improvement based on digital experience roadmaps
  • Get leadership and organizational buy-in for digital experience initiatives
  • Overcome roadblocks and breakdown operational silos
  • Determine pilot initiatives and build on early wins
  • Establish and measure key indicators for success
  • Put key takeaways to work at your organization

Watch Now »

Mayo Clinic Lends a Hand to Healthcare Startups

Mayo Clinic

Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Bank, investors are pouring billions Read More

Extending Bedside Manner to the Computer Screen

Zhang-Lu-Mich-State

// By Althea Fung // The hospitality industry strives to give customers great experiences that will win their loyalty. How can providers adopt some of the same principles and make telehealth visits more hospitable? Going to the doctor can often be stressful for patients and their loved ones. That’s why having an attentive and caring Read More

Health Equity and the Role of Technology

Patti Doykos

// By Jane Weber Brubaker // Healthcare executives from Highmark Health, Virginia Mason, and Bristol Myers Squibb discuss the potential of technology to level the playing field in healthcare. Technology is a two-edged sword. It can help solve some of healthcare’s thorniest challenges, and it can also create problems, however unintended, particularly in the realm Read More

Startups Get a Leg Up with Mayo Clinic Platform_Accelerate

Harnisch-Eric-Mayo

// By Althea Fung // Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Read More

Launching a Better Physician Communications Strategy

Blazar-Jim-Hackensack-Meridian

Hackensack Meridian Health needed a better way to communicate with its physicians. The Edison, New Jersey-based organization was like many health systems across the country, and relied on a combination of email, newsletters, electronic health records (EHR), and other methods to reach and engage its medical staff. “We had multiple ways to communicate with our Read More

What Are the Top Industry Priorities for 2022?

Kartchner-Craig-HonorHealth

Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 doctors — the largest provider Read More

Virgin Pulse Acquires Welltok To Serve More Clients Across the Healthcare Spectrum

Michalak-Christopher-Virgin-Pulse

In recent years, the healthcare industry has been moving away from its traditional focus on episodic care toward wellness, prevention, and population health. The recent acquisition of Welltok by Virgin Pulse in October 2021 underscores that this movement is coming from multiple directions. Welltok and Virgin Pulse have primarily focused on the employer and payer Read More

How One New Jersey Health System Uses Digital Tools to Build Physician Engagement and Improve Communications

Simpson-John-Dig-Health-Strat

// By Jim Samuel // Like many health systems throughout the nation, New Jersey’s Hackensack Meridian Health faced challenges when it came to communicating with physicians. A patchwork of multiple systems and methods resulted in poor communications and left doctors disengaged. The system used digital tools to solve the problem and build physician engagement. Hackensack Read More

SCL Health Makes Engagement a Top Priority

One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems received recognition for winning this prestigious Read More

Who Gets a Seat at the Healthcare Table in 2022?

Savkar-Vikram-wolters-kluwer

// By Althea Fung // Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 Read More

Virgin Pulse Acquires Welltok: Q&A with Christopher Michalak, CEO

Michalak-Christopher-Virgin-Pulse

// By Jane Weber Brubaker // In recent years, the healthcare industry has been moving away from its traditional focus on episodic care toward wellness, prevention, and population health. The recent acquisition of Welltok by Virgin Pulse in October 2021 underscores that this movement is coming from multiple directions. Welltok and Virgin Pulse have primarily Read More

How One System Transformed Care Delivery During the Crush of COVID

Rachel Donovan

It wasn’t just any Friday the 13th. It was March 13, 2020 — the day the federal government declared a national emergency due to the ongoing outbreak of COVID-19. Across the country, businesses started to shut down; people started working remotely, and hospitals, including Nemours Children’s Health, had to figure out how to quickly optimize Read More

SCL Health Takes Home Top Honors for the Second Year in a Row

Lydia Jumonville

// By Jane Weber Brubaker // One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems Read More

Using Data To Seamlessly Unite Two Systems

When South Carolina’s Greenville Health System merged with Palmetto Health in 2017 to create Prisma Health, the two systems did not know each other very well. They had different billing systems and different electronic health records (EHR). They even had different physician referral systems. “We didn’t know each other, and providers didn’t know what services Read More

COVID Accelerates Enterprise Telehealth Adoption at Nemours Children’s Health

Jenna MacPherson

// By Marcia Simon, APR //  The pandemic changed the dynamics of collaboration in health systems, with clinical and operations teams working side by side with marketing technology and communications departments to coordinate enterprise-wide transformation.  It wasn’t just any Friday the 13th. It was March 13, 2020 — the day the federal government declared a Read More

Get Your Digital Strategy Optimized

Geonetric Logo White on Burgundy

“As we put the finishing touches on our annual Healthcare Digital Marketing Trends Survey, I always look for themes that will define the industry in the coming year,” says Ben Dillon of Geonetric. “This year, one theme is surfacing again and again: digital strategy and the level of investment and focus placed on it by Read More

How To Optimize the 3 R’s: Right Care, Right Time, Right Setting

Thomas-Craig-LucernaHealth

If your health system participates in value-based contracting, you have a vested interest in making sure you’re optimizing the three R’s: right care, right time, right setting. Easier said than done. So what is the secret to orchestrating all the variables that go into a patient’s decision to get care, choose a provider, and make Read More

Build a Better Healthcare Podcast

Build a Better Healthcare Podcast

Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences

Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

  • How you can leverage this powerful medium to reach consumer, peer, and internal audiences
  • How to select the best topics for your audience and formulate questions
  • How to measure engagement and success
  • How to promote your healthcare podcast for maximum exposure
  • How Bryan Health uses podcasts to cut through and reach consumers with important health topics and messages.

Watch Now »

How to Shift from Managing Complexity to Creating Value

Lynn Locke headshot

// By Jane Weber Brubaker // If your health system participates in value-based contracting, you have a vested interest in making sure you’re optimizing the three R’s: right care, right time, right setting. Easier said than done. So what is the secret to orchestrating all the variables that go into a patient’s decision to get Read More