Vanderbilt University Medical Center Explores the Future of Healthcare Marketing

February 8, 2017

Vanderbilt HealthA little over two years ago, Jill Austin, chief marketing officer at Vanderbilt University Medical Center (VUMC), was given a challenge by her CEO. “Vanderbilt, at the time, had gotten a lot of recognition for being way out in front on social media,” says Chris Bevolo, author of Joe Public Doesn’t Care About Your Hospital, and executive vice president of ReviveHealth.

Jill Austin, chief marketing officer at Vanderbilt University Medical Center

Jill Austin, chief marketing officer at Vanderbilt University Medical Center

Bevolo and VUMC’s marketing department teamed up to answer this question: What does the future of healthcare marketing look like? Their collaboration over the past two years was showcased in “Reengineering Marketing for the New Healthcare World,” a presentation delivered at the 2016 SHSMD Connections conference.

We followed up with them to learn more. In our new article, we share:

  • The six “axes of change” that frame VUMC’s vision for the future
  • Actions it is taking to move toward the vision
  • Progress so far

Read it now: Engineering Change: Vanderbilt University Medical Center’s Six-Part Vision for the Future of Healthcare Marketing Takes Shape

Best regards,
Matt Humphrey
President

Start Your Online Access Today

Not a member yet? Sign up for a FREE trial membership » And don't forget: Once you've signed up as a member, you can add up to 9 colleagues for no additional charge with our Group Membership Upgrade. It's an incredible value.

Leave a Reply 0 comments