Web Takes … February 2014 Picks

February 1, 2014

Nash Health Care

www.nhcs.org
There is nothing subtle about this site for a North Carolina provider. It generally doesn’t follow conven­tional navigation, and everything seems to be in the viewer’s face. But the site grabs attention to draw visi­tors in and forces them to pay atten­tion.

The home page – in fact, numerous pages – consists of sizable boxed areas that include a heading in a large font in capital letters and clip art or a visual of an individual. Everything screams for attention, but remark­ably, it’s all easy to digest. White space between boxed areas definitely helps.

No visitor to the home page can miss seeing the banner, which ro­tates messages about four services. One banner displays a photo of a woman’s midsection with a before and after view to promote gall­bladder surgery. It has the enticing copy line, “Click to find the scar.” Another promotes joint replacement surgery with copy of various sizes and colors that has the site visitor’s eyes going from one bold statement to another. But most notable are two banners that direct visitors to infographics.

One infographic focuses on breast cancer awareness and the other on obesity. Each infographic presents informative and valuable content in the form of text, charts, and visuals. While everything, again, is oversized, content communication is effective and compelling. North Carolina statistics compared with national norms are included.

Navigational links to additional in­formation and calls to action boost the impact of the infographics as well as all service pages. For exam­ple, the obesity infographic page has 14 links that cover information from surgical weight-loss videos and doc­tor bios to the surgical candidate process and making an appointment.


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