Winning Digital Strategies to Boost Employee Recruitment and Retention
Saint Peter’s Healthcare System shares its secrets to success in addressing staffing shortages.
// By Susan Dubuque //
eHealthcare Leadership Award categories are reviewed and updated annually to reflect the changing healthcare landscape. In 2023, a new category, Best Digital Staff Recruitment and Retention, was added to the awards show in response to significant workforce shortages that have crippled health systems in the aftermath of the pandemic. Award entries demonstrate how healthcare marketers step up and collaborate with human resources to offer smart, targeted solutions.
Last year, judges selected eight winners in this category, including:
- Renown Health
- Saint Peter’s Healthcare System
- White Plains Hospital
- Medpace
- AdventHealth
- RWJBarnabas Health
- CHI St. Vincent Health
- Connecticut Children’s
This article explores one winner, St. Peter’s Healthcare System, and its twofold strategy to support recruitment and retention efforts. St. Peter’s marketing team partnered with human resources to promote hard-to-fill job openings and support recruitment initiatives.
Timothy George is manager of Internet and Online Strategies for Saint Peter’s Healthcare System. “Our strategy focused on recruiting nurses, patient care technicians, and respiratory care practitioners by using different marketing tactics and content types to best target each audience,” he says.
Read on and discover recruitment and retention tactics you can adapt and implement in your organization.
Timothy George, manager of internet and online strategies at St. Peter’s Healthcare System
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