4 Tools to Help You Plan Successful Digital Campaigns

May 30, 2018

// By Lisa D. Ellis //

Kaela Carey, digital evangelist at SPM Marketing & Communications

Kaela Carey, digital evangelist at SPM Marketing & Communications

In today’s increasingly high-tech world, organizations may find it challenging to keep pace with the rapidly evolving digital landscape. But having a well-defined strategy in place and relying on a mix of planning tools can help tie all of the pieces together for organizations, according to Kaela Carey, digital evangelist at SPM Marketing & Communications.

Carey works with a number of healthcare organizations, including the University of Texas Medical Branch (UTMB), to help advance their efforts in this area. She shared her insights at the Healthcare Internet Conference (HCIC), and highlighted some of the tools healthcare organizations can use to master the digital environment and succeed with their marketing efforts.

If you are not using planning tools to map out your communication strategy, you might not achieve the results you seek. Here we look at four tools to help you plan successful campaigns, enhance your online presence, and navigate the road ahead. 


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