journey mapping

Why Healthcare Marketing Needs a New Approach to Analytics

Carrie Liken, head of healthcare industry at Yext

“We are in the New Age of Discovery,” says Carrie Liken, head of industry for healthcare at Yext. “It’s all about how a patient is exposed to and finds your health system, your brand, and your providers. Patients are discovering healthcare differently today than they did even two years ago. And this requires new ways of Read More

Data-Driven Marketing, A Successful Bariatric Campaign, and More

David Duvall, senior vice president and chief marketing and communications officer, Novant Health

There’s so much to keep up with in our world of healthcare marketing, and in our new feature, Snippets, we want to give you brief highlights from some of the things that catch our attention in the digital realm, snippets of webinars, podcasts, and other content that just might help you solve your latest challenge. Read More

From Discovery to Post-Care: How Is Technology Facilitating the Customer Journey in Healthcare?

Andrei Zimiles, co-founder and CEO of Doctor.com

Ask the Expert with Andrei Zimiles // By Jane Weber Brubaker // Andrei Zimiles is co-founder and CEO of Doctor.com. The company’s marketing automation platform incorporates provider solutions for directory listings and reputation management, and in August 2017, Doctor.com launched a universal online scheduling capability. In December, Doctor.com merged with Connect Healthcare, and the combined Read More

How and Why To Create Customer Journey Maps for Hospitals

Shawn Gross is chief digital strategist, healthcare practice lead, at White Rhino

“Great content marketing starts with understanding the customer’s journey,” says Shawn Gross, chief digital strategist, healthcare practice lead, at White Rhino. “Journey mapping has become a favorite marketing tool for visualizing the customer’s experience. But what exactly are journey maps, how do you create them, and what is the best way to apply them to Read More

Craft Your Messaging To Each Stage of the Patient Journey

Susan Dubuque, principal and co-founder of ndp

You don’t need to be an industry expert to know that today’s healthcare structure is experiencing tremendous change. Organizations are grappling with new technology as well as adjusting to reimbursement models that involve taking on more risk for patients’ health and well-being. These changes affect healthcare operations and administration, and they also trickle down to Read More

Stages of Behavioral Change + CRM: A Winning Strategy for Healthcare Marketers

Melanie Graham

// By Melanie Graham // You don’t need to be an industry expert to know that today’s healthcare structure is experiencing tremendous change. Organizations are grappling with new technology as well as adjusting to reimbursement models that involve taking on more risk for patients’ health and well-being. These changes affect healthcare operations and administration, and Read More

The Science of Hospital Journey Mapping

Shawn Gross is chief digital strategist, healthcare practice lead, at White Rhino

// By Shawn Gross // Great content marketing starts with understanding the customer’s journey. Journey mapping has become a favorite marketing tool for visualizing the customer’s experience. But what exactly are journey maps, how do you create them, and what is the best way to apply them to hospital marketing? At first glance, a customer’s Read More

New Asthma App Facilitates At-Home Care

PJ Gorenc, operating officer for the Nemours Center for Health Delivery Innovation

In 2018, the patient digital toolkit is ever expanding. Between electronic health records, smartphones, texting, and telehealth, patients have access to a wide range of digital resources. The problem is that multiple resources come with multiple logins, passwords, and in-app experiences. Digital health can be a little overwhelming and disjointed. Recently, innovators at Nemours Children’s Read More

New Technology Platform Automates Market Research

Steve Mast, president and chief innovation officer at Delvinia

Can traditional market research keep up with the need for speed in today’s digital environment? Maybe not, if studies are carried out in the traditional way. A new technology platform, Methodify, is helping health systems in our neighbor to the north accelerate the traditional market research process. Methodify enables organizations to collect feedback and insights Read More

Creating a Seamless Digital Experience for Pediatric Patient Families

Nemours Children's Health System Logo

Nemours Launches Powerful App for Asthma Patients // By Melanie Graham // In 2018, the patient digital toolkit is ever expanding. Between electronic health records, smartphones, texting, and telehealth, patients have access to a wide range of digital resources. The problem is that multiple resources come with multiple logins, passwords, and in-app experiences. Digital health Read More

Agile, Automated Market Research Platform Accelerates Insights

Methodify logo

// By Jane Weber Brubaker // Can traditional market research keep up with the need for speed in today’s digital environment? Maybe not, if studies are carried out in the traditional way. A new technology platform, Methodify, is helping health systems in our neighbor to the north accelerate the traditional market research process. Methodify enables Read More

Coordination Is Key for Effective Digital Campaigns

Kaela Carey, digital evangelist at SPM Marketing & Communications

In today’s increasingly high-tech world, organizations may find it challenging to keep pace with the rapidly evolving digital landscape. But having a well-defined strategy in place and relying on a mix of planning tools can help tie all of the pieces together for organizations, according to Kaela Carey, digital evangelist at SPM Marketing & Communications. Read More

4 Tools to Help You Plan Successful Digital Campaigns

Kaela Carey, digital evangelist at SPM Marketing & Communications

// By Lisa D. Ellis // In today’s increasingly high-tech world, organizations may find it challenging to keep pace with the rapidly evolving digital landscape. But having a well-defined strategy in place and relying on a mix of planning tools can help tie all of the pieces together for organizations, according to Kaela Carey, digital Read More

Consumer Understanding Drives Consumer Experience

Kyra Hagan

“Gaining an understanding of what drives the choice-making and loyalty of healthcare consumers is complex,” says Kyra Hagan, senior vice president and general manager, marketing & communications at Influence Health. “What we do know is that consumers’ expectations for healthcare interactions are being shaped by the personalized and convenient experiences they have grown accustomed to in other Read More

Empathy: The Key to Creating Meaningful Digital Experiences for Consumers

Kyra Hagan

// By Kyra Hagan // Gaining an understanding of what drives the choice-making and loyalty of healthcare consumers is complex. What we do know is that consumers’ expectations for healthcare interactions are being shaped by the personalized and convenient experiences they have grown accustomed to in other industries, like retail, hospitality, and banking. As a Read More