The Zero-Click Front Door, Becoming a Data Czar, and More Tips for Patient Acquisition

// By Jared Johnson //

Technology has changed how consumers seek health information, consume content, and travel to and from appointments. Chris Pace, senior director of digital marketing at Banner Health; Carrie Liken, head of industry for healthcare at Yext; and Michael Andrews, executive director at WebMD, presented on this topic during the 2020 Healthcare Marketing & Physician Strategies (HMPS) Virtual Summit session “Technology Touchpoints That Drive Patient Acquisition.”

Chris Pace, senior director of digital marketing, Banner Health

The session highlighted how Banner Health is adopting new technology solutions to alleviate pain points across the patient journey. When asked what he hoped attendees took away, Pace says, “I hope attendees were able to see how strategy, marketing, and technology must work in sync with each other. If your strategy isn’t goal centered and outcome focused, your marketing campaigns risk collapse and your technology investments will ultimately be fruitless.”

“It’s not enough to say you’re employing technologies to drive patient acquisition,” says Liken. “Technology that addresses key strategies and solves for key pain points, along with the ability for your data to move seamlessly among your selected technologies, will set you up for success now and in the future.”

Here are some of the highlights of the session:

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