Yext

How COVID Has Changed Your Search Strategy

Carrie Liken, head of healthcare industry at Yext

“The COVID-19 pandemic has been a defining moment for humanity. It has been equally defining for healthcare,” says Carrie Liken, head of industry, healthcare at Yext. Here’s an excerpt from Liken’s new article: As long as COVID is part of our world, people will travel less for care, and they will search more for local Read More

All Healthcare Is Local — Especially During a Pandemic

Carrie Liken, head of healthcare industry at Yext

// By Carrie Liken // The COVID-19 pandemic has been a defining moment for humanity. It has been equally defining for healthcare. As long as COVID is part of our world, people will travel less for care, and they will search more for local care that is convenient to them. If you use this to Read More

Why a Customized Online Consumer Experience Is Essential

Carrie Liken, head of healthcare industry at Yext

“Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone,” says Carrie Liken, head of industry for healthcare at Yext. “No two smartphone home screens are the same.” Here’s an excerpt from Liken’s new eHST article: Starbucks has personalized our Read More