What Are the Top Industry Priorities for 2022?

Craig Kartchner, AVP of marketing and customer experience, HonorHealth

Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country.

For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 doctors — the largest provider network of the payer — and expects to add 10,000 doctors to its network.

In addition, retail clinics like the CVS Health MinuteClinic are expected to grow as consumers relish shorter wait times, convenient locations, and lower costs than a traditional emergency department.

With so many new challengers in the market, the experts say, the industry stalwarts need to refocus priorities to focus on patient and consumer engagement, combat misinformation, invest in responsible AI to dismantle inequities in care delivery, and expand telemedicine programs.

“Clinical and operations really need to own and get more involved in engaging the patient outside of the traditional venues of care,” says Craig Kartchner, AVP of marketing and customer experience at HonorHealth. He says with the help of marketing, clinical teams can engage patients to make meaningful connections. But this will require dismantling silos that have long prevented interdepartmental sharing of data.

Read the full article now and learn how Kartchner and four other healthcare leaders view the coming year:

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