Digital Marketing, Communications and Strategy for Healthcare Leaders

Diversity Equity and Inclusion (DEI)

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

April 4, 2024

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

eHealthcare Leadership Awards: Delivering Benefits to the Entire Awards Community

June 1, 2023

// By Susan Dubuque // From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More

How Digital Innovation is Transforming Patient Care at Stanford Medicine Children’s Health

May 3, 2023

Kishore Reddipeta-Stanford Medicine Children

The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at the 23rd Annual eHealthcare Leadership Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

May 1, 2023

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Stanford Medicine Children’s Health Receives Top Honor at 23rd Annual eHealthcare Leadership Awards Presentation

April 17, 2023

// By Susan Dubuque // The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at Read More

eHealthcare Leadership Awards: A Microcosm of Our Field

June 8, 2022

For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. Here’s a message from the new co-chair of the awards, Susan Dubuque: I am honored to serve as co-chair for this year’s eHealthcare Leadership Read More

eHealthcare Leadership Awards Reflect the Evolution of Our Industry

June 1, 2022

Susan Dubuque, principal and co-founder of ndp

// By Susan Dubuque // For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. I am honored to serve as co-chair for this year’s eHealthcare Leadership Awards. In preparing for this role, I Read More

It’s Time To Enter the 2022 eHealthcare Leadership Awards!

May 11, 2022

Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open! In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers. Budgets were slashed due Read More

Call for Entries for the 2022 eHealthcare Leadership Awards Is Open

May 2, 2022

A Note from the President: I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up Read More

How to Prevent Technology-Related Barriers to Care

February 16, 2022

A group of industry innovators recently took part in a panel discussion hosted by Reuters Events™, “Taking Action to Eliminate Disparities and Advance Health Equity.” Technology was one of several topics these leaders covered during their wide-ranging conversation, moderated by patient engagement consultant Stacy Hurt. Hurt asked the panel, “How can we prevent technology from Read More

Health Equity and the Role of Technology

February 3, 2022

// By Jane Weber Brubaker // Healthcare executives from Highmark Health, Virginia Mason, and Bristol Myers Squibb discuss the potential of technology to level the playing field in healthcare. Technology is a two-edged sword. It can help solve some of healthcare’s thorniest challenges, and it can also create problems, however unintended, particularly in the realm Read More

What Are the Top Industry Priorities for 2022?

January 19, 2022

Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 doctors — the largest provider Read More

Who Gets a Seat at the Healthcare Table in 2022?

January 3, 2022

// By Althea Fung // Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 Read More

How Chatbots Helped One System Reduce COVID-Related Call Volume

October 6, 2021

A few hospitals and health systems have been using chatbots for several years, but they came into more widespread use last year to help deal with the high volume of phone calls and emails they received about COVID-19. One such system was Intermountain Healthcare in Salt Lake City, Utah. According to a news release from Read More

Do Chatbots Speak Your Patients’ Language?

September 22, 2021

// By Jim Samuel // Health systems have used chatbots on their websites for several years, and their usage increased with the COVID-19 pandemic. Now chatbot developers and health systems are looking to expand their use of chatbots into other areas of healthcare. If not implemented correctly, could chatbots increase inequity in our healthcare system? Read More

What Will it Take to Move Healthcare to Full Digital Enablement?

July 7, 2021

“I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, along with Tara Nooteboom, director of strategic and digital growth at Rush System for Health, and Prem Batchu-Green, customer experience designer Read More

Texting: A Surprisingly Simple Strategy for Coordinating Vaccine Appointments

June 23, 2021

With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, CEO of Luma Health, a San Francisco-based patient engagement platform, found many clients wanted to use the platform to get patients signed up at the appropriate time. Read More

Sustaining and Accelerating Digital Health Innovation in a Post-COVID World

June 14, 2021

Tara Nooteboom, manager of digital patient engagement, Rush

// By Jane Weber Brubaker // “I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, with co-panelists Tara Nooteboom, director of strategic and digital growth at Rush System for Health, Read More

Text Messaging Beats Out Email, Apps for Coordinating Vaccine and Other Appointments

June 10, 2021

// By Althea Fung // Within the first three months of 2021, Chicago’s Cook County Health scheduled one million COVID-19 vaccination appointments, using text messaging at scale. With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, Read More