9 Digital Advertising Pitfalls: Ignore Them at Your Peril

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it.

// By Dan Dunlop and Jared Johnson //

Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just makes sense given the amount of time consumers spend online using their handheld devices, laptops, and even their smart home devices.

Healthcare organizations use digital advertising to promote specific services and drive patient volume. Digital advertising can be a low-cost solution while offering the benefit of flexibility and precision. Digital campaigns also come with compelling metrics and dashboards that graphically illustrate the impact of each campaign, giving the marketer the information needed to make tweaks on the fly to improve the campaign’s efficiency.

But what do most marketers really know about their digital advertising and how do they use this powerful tool? In this article, we identify a number of pitfalls and missteps common in organizations that use digital advertising. We firmly believe that addressing these pitfalls will make your digital campaigns more successful and cost-effective.

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