Healthcare marketers often capture demand at the moment something in a person’s life creates a need for care. Learn how reverse engineering the patient journey can shed light on where patients and prospective patients drop out, and what you can do to increase their chances of successfully finding care.
// By Christine Blanchette and Lisa Bevere // Healthcare marketers often capture demand at the moment something in a person’s life creates a need for care. Learn how reverse engineering the patient journey can shed light on where patients and prospective patients drop out, and what you can do to increase their chances of successfully finding care.
ROI & Performance Marketing Week Day 3
Presented Sept, 16, 2026
Panelists
Moderated by:
In this session, you’ll learn how to:
Healthcare marketing leaders explore practical AI use cases, data readiness, governance, and team structures required to move from experimentation to real operational value. Here’s what the panelists recommend for teams trying to move from experimentation to impact.
// By Therese Lockemy, MBA // Healthcare marketing leaders explore practical AI use cases, data readiness, governance, and team structures required to move from experimentation to real operational value. Here’s what the panelists recommend for teams trying to move from experimentation to impact.
As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
// By Jane Weber Brubaker // As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
Learn What’s Working and What’s Next from Marketers Implementing AI at Scale
Presented December 8, 2025
Panelists:
Moderated by:
Join us to learn how healthcare leaders are:
// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.
// By Melissa Sher // Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.
The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just makes sense given the amount of time consumers Read More
The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. // By Dan Dunlop and Jared Johnson // Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just Read More