Ask the Expert, with Alan Tam, Vice President of Marketing, Actium Health // By Jared Johnson // This month’s featured expert believes that CRM implementations in healthcare should deliver on business metrics that matter — revenue growth, cost reduction, patient outcomes, and ROI. In healthcare, CRM is often referred to as the software itself — Read More
// By Jane Weber Brubaker // Which would you prefer to be known as — a health system that makes things easy for consumers and can be trusted to safeguard their data? Or one that adds friction in the name of security, and puts personally identifiable information at risk? There are so many ways data, Read More
If you’re running digital healthcare advertising campaigns, you’re probably aware of blockchain technology. To hear some tell it, blockchain is the answer to just about every problem faced by modern society. Others describe it as a solution in search of a problem. One area in which blockchain has seen some success is in helping to Read More
// By Jim Samuel // Digital advertising will total more than $571 billion worldwide in 2022. But the latest projections from Juniper Research say $81 billion of that will be wasted because of fraud. Some advocates say blockchain technology can be the solution to the fraud problem. Others say blockchain is likely to come up Read More
Every successful healthcare content strategy needs two main ingredients: substance and structure. But how do you merge these two together to create a seamless web experience for your customers? In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More
// By Althea Fung // Content substance and content structure go together like peanut butter and chocolate — and the whole is greater than the sum of its parts. In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More
When starting a health system website revamp, numerous decisions have to be made. What are the priorities? Who will have the final word? How will you align your decisions with your health system’s strategic plan? But most importantly, how will you engage your stakeholders and win their approval when doing a health system website revamp? Read More
// By Jane Weber Brubaker // When it comes to web redesign, everyone thinks they’re an expert. Here are some tips from the real experts on how to navigate those internal conversations. It can feel like a tug of war to be a digital marketer in a health system. Sometimes you win, and sometimes you Read More
For decades, hospital leaders have struggled with the question: “How does the industry do better on behalf of its customers?” For one health system CEO, the answer might lie in a bold new approach to bridge healthcare strategy and operations. John Marzano, in a new article, describes the scenario like this: “As a former chief Read More
// By John Marzano // One health system CEO believes that connecting strategy and operations through internal design teams is the key to achieving organizational objectives. The scenario goes like this. As a former chief marketing officer of a large health system, I am cornered by the chair of neurosurgery, who is a god in Read More
// Sponsored Post //
Free eBook download, sponsored by Geonetric
In healthcare today, the only differentiator you have is the consumer experience. So, ask yourself: is your digital consumer experience helping or hurting?
many healthcare organizations are reimagining their view of the digital experience and are building a true digital front door. To make it happen will require bold change and rethinking every digital encounter.
As a healthcare marketer, how can you justify the investment required for web personalization? While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Digital Marketing Trends survey showed Read More
// By Melanie Graham // After a virtual conference in 2020 and a scaled-back event in 2021, HCIC is ready for a return to normal this year in Miami. With new session formats, an exciting slate of topics, and a beautiful setting, this is a conference that healthcare professionals won’t want to miss. After two Read More
When your kid is sick, you need a quick and easy way to get information about what to do. Should you go to the ER? Or is a virtual visit appropriate? Is urgent care the best option, or an office visit with your pediatrician? Children’s Wisconsin wanted to give families a tool that would meet Read More
// By Marlene Kurban // Delivering a highly personalized web experience to consumers can increase patient volume and engagement. While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Read More
// By Jane Weber Brubaker // When a third of your families are MyChart power-users, you’d rock their world if you changed everything they’re familiar with. Instead, the Children’s Wisconsin branded app adds new features that parents want, built around the MyChart core. If you have a sick kid, you need a quick, easy way Read More
For most people, Super Bowl 2021 was a throwdown between the Kansas City Chiefs and the Tampa Bay Buccaneers on Tampa’s home turf. But for the marketing team at The Ohio State University Wexner Medical Center in central Ohio, gameday was an opportunity to highlight the talented medical center staff and tackle vaccine misconceptions head-on. “It Read More
// By Althea Fung // When pandemic restrictions on vendors meant an outside media team couldn’t come on campus, The Ohio State Wexner Medical Center tapped the talents of its own in-house team to produce a high-profile TV spot — and that was just the beginning. For most, Super Bowl 2021 was a throwdown between Read More
Google’s Universal Analytics is ending. Are you ready? In March, Google announced that it plans to officially retire the current version of Google Analytics and require all users to move to the next generation, Google Analytics 4, or GA4, by July 1, 2023. That’s nearly a year from now, and you may be tempted to Read More
// By Rachael Sauceman // Now is the time to start getting ready for Google’s transition to GA4 in July 2023. In March, Google announced that it plans to officially retire the current version of Google Analytics and require all users to move to the next generation, Google Analytics 4, or GA4, by July 1, Read More
// By Althea Fung // A recent survey found that half of the respondents get most of their COVID-19 information from media reports. About a third of respondents believe that no one has provided clear information consistently about COVID-19. Patient engagement is a critical piece of patient care. Studies have linked patient engagement with improved Read More
// By Jane Weber Brubaker and Althea Fung // Will the industry’s biggest buzzwords really make a difference? We think the answer is yes. A good open-ended question gets you thinking, or in our case, researching. In Chris Bevolo’s latest (and final, he says) book in the Joe Public series, Joe Public 2030, he poses Read More
// By Jane Weber Brubaker // If you’ve ever tried to merge your Gmail contacts into Outlook or vice versa, you know it doesn’t always (ever) go smoothly. The data fields don’t match up. You may end up with lots of duplicates, or some records don’t show up at all. It’s easier to go back Read More
// By Althea Fung // Marketers from Humana and Johns Hopkins Medicine weigh in on the value of email marketing. Effective strategies for consumer engagement are also more efficient for marketers. If you’re an email marketer, you’ve likely heard the refrain “Email marketing is dead” countless times. But that’s just not true. A Pew Research Read More
// By Marty Summa // Younger audiences trust healthcare information they find on social media platforms. Not only do they consume it, they share it. And overall consumption in other ages groups is also growing. Here are some tips on how to make the most of your social media and content marketing efforts. Hospitals and Read More