Virtual Tours Checking out healthcare facilities in person is difficult and at best limited. Virtual tours fill this important role and have the advantage of providing details that a tour guide might not give. The three reviewed organizations all offer virtual tours that provide full-screen viewing, 360-degree rotation with click and drag, a zoom function, Read More
Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leadership Awards, the competition’s 14th year, were recognized in November in New Orleans during a presentation at a healthcare Internet conference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More
by Cheryl Haas Nationwide Children’s Hospital, located in Columbus, OH, is one of America’s leading providers of pediatric care and serves a 32-county area in south central Ohio. Much of that area encompasses rural communities where the barriers to accessing public health are significant. Issues such as reliable transportation, babysitting services, and time to travel Read More
by Julie Pelaez and Dagmara Scalise As a hospital marketer, you might have had this scenario play out in your head: Droves of new patients show up at your hospital simply because they know it offers them exactly what they need. And you didn’t even have to tell them about it! Instead, someone they trust, Read More
Facebook introduced hashtags on its news feed in June with the expectation that they would increase reach. But a study by EdgeRank Checker finds that hashtags didn’t increase exposure at all. Posts with hashtags actually had less viral reach. Also, posts with hashtags had a lower level of engagement, and organic reach exhibited a slight Read More
WEBSITES/MOBILE APPLICATIONS Concussion Recognition App Now Available for Free. The popular Concussion Recognition & Response app from PAR is available at the Apple App Store and at Google Play for Android devices. New Symptom Checker Identifies Conditions Caused by Drugs. The free personalized symptom checker from eHealthMe compares symptoms with more than 40 million drug Read More
Reference Source with a Click How often do you use Google to learn more about something in an online article, such as the location of a town, a person’s background, or the definition of a word? Rather than leave the Web page, get the browser add-on from Curiyo. Once installed on your computer, Curiyo identifies Read More
by Mark S. Gothberg “I began actively helping my elderly parents a number of years ago. Every time I took them to a doctor’s appointment, we would be asked for the same information over and over again, especially about what medications were being taken,” says Jim Rattray, until recently vice president of marketing and public Read More
In this issue we review three hospital sites: DMC Surgery Hospital Coping Club at Kosair Children’s Hospital Onlife Health DMC Surgery Hospital It’s been two years since I visited this site for a suburban Detroit facility. Some changes have been made – some good and some not so good, depending on your perspective. Nevertheless, the Read More
Ask The Expert with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget reductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a comprehensive dashboard to demonstrate the Read More
by Mark S. Gothberg Going Beyond Website Visits and Page Views “We used to focus all our attention on how many people were visiting our website, what content they were interested in, what was the level of engagement,” says Joe Ebeling, e-business and marketing supervisor at Barnes-Jewish Hospital in St. Louis. “Now, we look at Read More
WEBSITES/MOBILE APPLICATIONS Information on New State Health Insurance Exchanges for consumers is the subject of a new site at www.HealthCare.gov. The site has a Spanish language version. New Healthcare Blog presented by Forbes.com and written by the chair of the Council of Accountable Physician Practices and CEO of the Permanente Medical Group, Robert Pearl, MD. Read More
Eyeglasses Online Afraid to buy glasses online even though you could save a ton of money? Now Glasses.com has come out with an app that uses 3Dfit technology to allow consumers to accurately see how frames look and fit without stepping into a store. Available currently only at the iTunes app store.
Ask The Expert with Rachelle Montano While eight in 10 consumers say they go online in search of health information, a hospital website is usually not their first destination. That’s why you need to do everything you can to get them to come to you with their health questions. Having a robust health content library Read More
Children’s Hospital of Pittsburgh of UPMC www.chp.edu This site reflects a growing trend in hospital websites – simplicity. The home page features a strong visual image in the banner area, a half-dozen global links that can be expanded to give access to virtually anything a site visitor might want to find, and a highly visible Read More
by Mark S. Gothberg Here’s a dilemma that faces many organizations. The hospital is sizable, but network television originates in a city located about an hour’s drive away and outside the organization’s primary and secondary service areas. Television stations have long-standing relationships with major healthcare organizations in their city and do not view the hospital Read More
by Mark S. Gothberg The Illinois Neurological Institute (INI) represents a key service line for OSF HealthCare, an integrated health network based in Peoria, IL. With a clinical staff of 60, it sees more than 95,000 patients a year and generates some $100 million in direct contribution margin. While OSF HealthCare employs a substantial number Read More
by Mark S. Gothberg In 2009, just 6 percent of consumers were aware of the name Texas Health Resources, even though the organization treated one in four patients in the Dallas-Fort Worth metropolitan area and the corporate entity had existed for 15 years. Consumers were much more aware of its three main entities – Presbyterian, Read More
// By Lyle Green and Dan Dunlop // In May 2013, a group of physician relations professionals and thought leaders gathered in Houston to develop a vision for the future of physician relations. Recognizing the growing adoption of digital media by medical professionals, the assembled experts sought to define the future role of the physician Read More
Track Your Fitness Regimen Fitbit, which tracks your steps, calories burned, and other metrics, has been on the market for a number of years. This great little device is now available in different colors and designs and can send information to smartphones as well as computers. The latest versions, the Zip and the Flex, are Read More
WEBSITES/MOBILE APPLICATIONS Capital BlueCross Challenges Students to Develop Innovative Web-Based Tools or Mobile Apps to Improve Healthcare. Available to students age 18 and older, the challenge supports innovative ideas in one of three categories: financial, telemedical, and experiential. Top prize is $15,000. Work must be original and submitted by November 22. Details at www.blueinnovates.com. RESOURCES Read More
by Mark S. Gothberg “Humans are fundamentally emotional – rather than analytical – in how they process information and make decisions, and there is no better way to connect with someone’s emotions than through stories,” says Betsy Chapin Taylor, principal consultant for Third Sector Strategy, a healthcare philanthropy consulting firm. Compelling communication weaves together emotion, Read More
Hartford Hospital www.harthosp.org It has been a dozen years since this site was reviewed. The site for this Connecticut institution was outstanding back then, and with changes over the years, it is outstanding today. Most hospital sites fail to identify the organization’s key service lines. Yes, many sites will highlight a few services in their Read More
by Mark S. Gothberg Patient billing has become an even bigger issue for healthcare providers. Patients used to be responsible for about 10 percent of hospital and physician bills. But high-deductible health plans have driven up patient responsibility, which now averages 26 percent and will soon reach 30 percent, according to John Talaga, vice president Read More
Ask The Expert with Mike Reinhardt Arguments are made regularly that a brand is an organization’s most valuable asset. A chief marketing officer of Coca-Cola once said that if the company lost all of its facilities and people, he could rebuild the company – provided he retained the rights to the brand. He said he Read More