What Is Ascension’s Marketing Vision for the Future?
Ask the Expert, with Nick Ragone
// By Jane Weber Brubaker //
Nick Ragone is senior vice president and chief marketing and communications officer at Ascension, the largest nonprofit health system in the U.S., with 2,500 sites of care in 24 states and the District of Columbia.
He leads the “One Ascension” effort from the marketing side. “We decided as an organization that we really needed to have a strong, identifiable Ascension brand that connected all of our sites of care together,” he says.
In the interview that follows, Ragone shares Ascension’s vision to leverage its brand strengths, employ data-driven strategies system-wide, and forge stronger connections with consumers.