Closing the Urgency Gap: How Marketers Can Embrace AI as a Thought Partner, Not Just a Tool
Ask the Expert, with Matt Cyr, Founder & President, Loop Consulting
Marketers wish they had more time to do the things they love. AI can facilitate that.
// By Jared Johnson //
AI in healthcare marketing is still in its early innings, but Matt Cyr believes the real impact is just around the corner. As founder and president of Loop Consulting, Cyr helps leaders understand that AI isn’t a “tomorrow” challenge. The urgency gap is closing now. It’s time to experiment, collaborate, and evolve, starting today.
Matt Cyr, founder and president, Loop Consulting
In this insightful interview, Cyr shares how forward-thinking teams are already seeing faster content creation, tighter brand consistency, and quicker market research, even if ROI metrics are still catching up.
But the real shift, he says, isn’t about the tools; it’s about how we think with them.
Marketers must stop treating AI like a search engine and start using it as a creative thought partner.
Cyr also reveals the three pieces of advice he gives most often, how AI is reshaping marketing teams, and why technologies like ambient AI, autonomous agents, and interoperability will redefine the marketer’s role in the patient experience.
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