AI Agents

Harnessing the Power of AI to Extract Value from Data

Anthony Cadieux

// By Jane Weber Brubaker // A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.

How 3 Healthcare Leaders Use Agentic AI to Personalize Healthcare

Andrew Chang

// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.

AI Intensive in December Sets the Stage for 2026

Val Lopez

// By Jane Weber Brubaker // Where is your organization on the AI learning curve? The real challenge is less about catching up and more about getting started and being persistent about exploring the potential. Learn how leaders from Cleveland Clinic, Providence, Baptist Health South Florida, and BPD experiment with AI.

Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 11, 2025 at 2:30 p.m. Eastern

Panelists:

  • Andrew Chang, Chief Marketing Officer, UChicago Medicine
  • Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
  • Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health

Moderated by:

  • Drew Marlatt, VP, Data Products and Technology, BPD

You’ll Learn:

  • How healthcare consumerism can improve with AI “agents”— autonomous software that can navigate systems, pull data, and complete transactions without human intervention.
  • What it looks like to design systems and processes where consumer interactions feel effortless.
  • What happens when websites are no longer the primary tool for transactions.
  • How AI agents are enabling real-time personalization and eliminating the “one-size-fits-all” healthcare digital experience that has long frustrated patients.

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AI Agents and Workflow Optimization: From Idea to Impact

ehst-webinar-251208-ai-graphics-day4session1b

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Thursday, December 11, 2025 at 1 p.m. Eastern

Panelists:

  • Drew Marlatt, VP, Data Products & Technology, BPD
  • Carrie Liken, Strategic Account Executive, Snowflake
  • Victor Reiss, Chief Consumer Officer, UNC Health

Moderated by:

  • Therese Lockemy, founder and CEO, Inner Path Digital

Join us to learn how healthcare marketers are:

  • Identifying high-value workflows that are ready for AI agents today, and where manual oversight is still essential
  • Reducing operational friction by using agents to automate tasks like appointment scheduling, care coordination, data pulls, list creation, campaign setup, segmentation, and reporting
  • Connecting cloud data, MarTech, and enterprise systems so agents can act on unified, governed information
  • Designing guardrails, governance models, and human-in-the-loop checkpoints that keep outputs safe, accurate, and on-brand
  • Learning from agent use cases in other industries, and translating those practices responsibly into healthcare
  • Preparing teams for a new operating model where AI agents augment capacity, accelerate execution, and free humans for higher-value work
  • Balancing near-term efficiency gains with long-term opportunities to reimagine end-to-end marketing workflows

day-4-session-1 Speakers

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From Reactive to Proactive: The Rise of Agentic AI in Healthcare

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// By Jane Weber Brubaker // Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.

AI in Healthcare Marketing: Moving Beyond Iteration to Transformation

jane-brubaker

// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.

How AI Enhances Human Marketing Intelligence in Healthcare

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// By Jane Weber Brubaker // AI’s ability to analyze large datasets at scale gives marketers “a world of possibilities” for thinking and planning strategically. In this Ask the Expert Q&A, Amanda Herriman discusses how AI is reshaping digital behavior, and why healthcare organizations need to adapt their content strategies for tools like Google’s AI Overviews.

GEO Is the New SEO: How to Succeed in Today’s AI-Driven Search Landscape

Ahava Leibtag Headshot

The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.

Reimagining AI in Healthcare Marketing: The Shift from Tool to Thought Partner

Cyr-Matt-Loop-AI

AI in healthcare marketing is still in its early innings, but Matt Cyr believes the real impact is just around the corner. In this insightful interview, Cyr shares how forward-thinking teams are already seeing faster content creation, tighter brand consistency, and quicker market research, even if ROI metrics are still catching up.

Healthcare Marketing Trends Mid-2025 Update: Our Predictions vs. Reality

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// By Ahava Leibtag // The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.