Compelling Mission, Native Content, and Word of Mouth Drive Medstro To #3 Spot on Rankings of Physician Social Networks

Jennifer Joe, MD

Pressures abound in healthcare, and for some young physicians, change can’t come soon enough. “I experienced the pains a lot of people are expressing with the healthcare system in terms of the inefficiencies, care delivery, time with patients, what it means to have the patient-physician relationship, and administrative burdens now as compared to 10 years ago,” says Dr. Jennifer Joe, founder of Medstro, a social network for physicians, launched in April 2014.

Joe’s vision wasn’t a mere tweak of the system. Medstro is “very mission-driven, with the grand goal of fixing American healthcare,” she says with a self-deprecating laugh. Joe recognized the tremendous untapped potential of her peers—young physicians, residents, and medical students—to solve healthcare’s problems. “We’re all doing amazing things. We have someone who’s running a free dialysis clinic, we have someone else who’s publishing world-class work in academic journals,” she says, speaking of her cohort from her nephrology fellowship at Massachusetts General Hospital.

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