The State of Digital Marketing in Healthcare in 2020
A new eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.
Your Presenters
- Ben Dillon, Chief Strategy Officer of Geonetric
Webinars
Building Connected Healthcare Experiences
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.
Your Presenters:
- Jeff Cram, Partner, PK
- Derek Philips, Director of Content Strategy, PK
- Dave Wieneke, Healthcare Innovation Director, PK
Online Reputation Management: It’s More Than Ratings and Reviews
How Kindred Healthcare leverages insights from online reviews to improve its online reputation, attract new patients, and enhance care
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
- Lindsay Neese Burton, Healthcare Marketing Director, Reputation.com
- Amanda Henson, Director of Online Reputation Management, Kindred Healthcare
Building a positive reputation for your organization and physicians online has never been more critical:
- 88 percent of consumers start their search for a provider online
- 80 percent want to read six or more reviews to assess a provider
- Search engines use reviews as part of their ranking algorithms — more reviews, and recent reviews, ensure your doctors and locations rank high
- Positive online sentiment drives measurable patient satisfaction, predicting an increase in HCAHPS scores of as much as 17 percent according a recent assessment.
In this on-demand webinar, Lindsay Neese Burton, healthcare marketing director at Reputation.com, will share the latest trends in reputation management. “It’s more than just responding to patient reviews,” she says. “It is an orchestration of multiple digital and operational efforts that creates a virtuous cycle and drives new business.
Joining Lindsay, Amanda Henson, director of online reputation management at Kindred Healthcare will show how Kindred’s strategy ensures consumers find and choose Kindred — and how incorporating feedback from online reviews improves the patient experience.
You’ll learn:
- The essential elements of a robust reputation management strategy — beyond ratings and reviews
- How online reputation management optimizes search, supports acquisition of new patients, and helps you improve patient experience
- How Reputation Score provides an index to monitor and improve your organization’s digital presence
- How to engage your operations teams and create action plans based on feedback
Watch now and learn how you can create a robust and consistent online presence for every physician and location, improve your rankings, and attract more patients.
Hospital Digital Experience Index: Webinar on Demand
Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization
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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
- Dave Wieneke, Healthcare Practice Director, Connective DX
- Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine
The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.
Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.
Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.
Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.
You’ll Learn:
- How to better connect with and serve your community by reflecting and representing diversity on your website
- Why this may the the year of the phone, and how you can use digital to support it
- Where most of your website traffic may be coming from
- How you can respect the patient journey and personalize the digital experience
Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.