How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Your Presenters:

• Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
• Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
• Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

• Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

• How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
• Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
• How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
• How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Watch Now »

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Join us for a free webinar on Wednesday November 6 at 2 p.m. ET to hear from leading health systems who will share how they have addressed these key components of a consumer experience roadmap to increase patient loyalty and retention.

Your Presenters:

• Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
• Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
• Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

• Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

• How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
• Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
• How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
• How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Register Now »

Enhancing Patient Experience with Effective Provider Data Management Strategies

Your Presenters:

• Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
• Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
• Jessica West, Director, Content & Media, Piedmont
• Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

• Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
• How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
• Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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9 Pitfalls of Digital Advertising

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just makes sense given the amount of time consumers Read More

9 Digital Advertising Pitfalls: Ignore Them at Your Peril

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. // By Dan Dunlop and Jared Johnson // Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just Read More

Navigating the Privacy Landscape in 2023 and Beyond

The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023. It’s been about a year and a half — June 2022 to be exact — since several leading technology media outlets published the results of a joint study by The Markup and STAT News. The study Read More

A Year in Privacy: Concerns, Challenges, and Remediations

What marketers need to know now to navigate the changing landscape and what lies ahead. // By Daniel Fell // The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023. It’s been about a year and a half — June 2022 to be exact — since Read More

4 Tips for Maintaining HIPAA Compliance and Managing Online Tracking Risks

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? Change often feels like the only constant in the world of healthcare marketing. And oh, what a year of change! Read More

Traffic Risks: Next Steps for Tracking Pixels and HIPAA Compliance

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? // By Elaine Christie // Change often feels like the only constant in the world of healthcare marketing. And oh, Read More

HCIC 2023 Preview: Come for the Comradery, Leave with Fresh Inspiration

This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to coast and end to end. #HCIC23, the latest edition of the must-attend conference for digital healthcare marketers, promises to showcase the industry’s best practices and get attendees up to speed Read More

See You in the City of Angels, Changemakers!

// By Jane Weber Brubaker // Innovation doesn’t happen in a vacuum. Join your industry peers for the annual gathering of digital innovators at HCIC in Los Angeles, November 5-8. This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to Read More

What Drives Success for Today’s Healthcare Digital Teams?

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More

The Digital Team of the Future

// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More

eHealthcare Leadership Awards: Delivering Benefits to the Entire Awards Community

// By Susan Dubuque //  From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More

Data-Driven Healthcare Marketing: Why It Needs Both Big Data and Thick Data

Healthcare marketers should no longer overlook the powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Instead, healthcare organizations should aim to develop a data-driven healthcare marketing strategy that integrates both big data and thick data to unlock new opportunities for growth. Some readers Read More

Big Data vs. Thick Data: The Road to Data-Driven Marketing

// By Daniel Fell and Dean Browell, PhD // Marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Some readers may recall the popular “I’m a Mac, I’m a PC” campaign that ran in the early 2000s, a tongue-in-cheek Read More

Where Healthcare CRM is Headed in 2023 and Beyond

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Panelists:

• Seth Kaplan, Director, Marketing & Customer Engagement, HonorHealth
• Craig Kartchner, AVP of Marketing & Customer Experience, HonorHealth
• Daniel Quinn, VP of Business Strategy & Analytics, Lionshare

Moderated by:

• Jared Johnson, Founder and Podcast Producer, Shift Forward Health and member of the eHealthcare Strategy & Trends Editorial Advisory Board

Watch this webinar and you’ll learn:

• How buyer decisions for CRM have changed
• How to evaluate platforms now that there are more choices on the market than ever before
• How strategy and operations work together to get the most out of a CRM investment
• How vendors see their platforms evolving over the next 1-2 years
• How to manage expectations for CRM now that healthcare organizations are facing historically challenging financial pressures

And much more!

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Focus on CRM: An Inside Look at Today’s Healthcare CRM Landscape

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

Download now »

The Digital Health Journey: The Consumer Perspective

// By Ben Dillon // A new survey reveals that consumers are more empowered than ever, and their expectations have grown over the past two years. Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing Read More

Is Web Personalization Worth the Investment? How Two Health Systems Are Making the Case

As a healthcare marketer, how can you justify the investment required for web personalization? While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Digital Marketing Trends survey showed Read More

HCIC 2022: Ready for a Comeback in Miami

// By Melanie Graham // After a virtual conference in 2020 and a scaled-back event in 2021, HCIC is ready for a return to normal this year in Miami. With new session formats, an exciting slate of topics, and a beautiful setting, this is a conference that healthcare professionals won’t want to miss. After two Read More

Take Your Personalized Approach to Care to the Web

// By Marlene Kurban // Delivering a highly personalized web experience to consumers can increase patient volume and engagement. While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Read More

eHealthcare Leadership Awards: A Microcosm of Our Field

For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. Here’s a message from the new co-chair of the awards, Susan Dubuque: I am honored to serve as co-chair for this year’s eHealthcare Leadership Read More

eHealthcare Leadership Awards Reflect the Evolution of Our Industry

// By Susan Dubuque // For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. I am honored to serve as co-chair for this year’s eHealthcare Leadership Awards. In preparing for this role, I Read More

Using Digital Tools To Enhance the Patient Journey

The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the patient experience through digital transformation. “The latest market research shows there’s been a sharp drop in loyalty over the past few years, especially during the pandemic,” says Ben Dillon, chief strategy officer Read More