// By Lyle Green and Dan Dunlop // In May 2013, a group of physician relations professionals and thought leaders gathered in Houston to develop a vision for the future of physician relations. Recognizing the growing adoption of digital media by medical professionals, the assembled experts sought to define the future role of the physician Read More
by Mark S. Gothberg “Humans are fundamentally emotional – rather than analytical – in how they process information and make decisions, and there is no better way to connect with someone’s emotions than through stories,” says Betsy Chapin Taylor, principal consultant for Third Sector Strategy, a healthcare philanthropy consulting firm. Compelling communication weaves together emotion, Read More
Ask The Expert with Ben Dillon Content management is one of the most difficult – and most overlooked – pieces of Web development. The average hospital website comprises more than 1,500 pages of unique content. Creating and maintaining all that content requires more work than most administrators can easily manage, especially if they lack full-time Read More
Ask The Expert with Daniel Fell On balance, most hospital system websites are consumer-oriented, meaning the content and its presentation are organized to appeal to patients and potential patients. Although some sites have links to unique content for other user audiences such as employees and healthcare professionals – and a few even utilize prominent tabs Read More
The Healthcare Internet Hall of Fame announced its class of 2012 inductees at a special luncheon on November 13 at the 16th Annual Healthcare Internet Conference in Las Vegas. The Hall of Fame was established in 2011 to preserve history and honor innovation. A 13-member board of judges reviewed candidates. The inductees in the four Read More
by Susan Solomon Facebook has had better years than last year. There was the rocky IPO. And before that, General Motors announced it would pull the plug on $10 million in Facebook advertising. The reason GM gave was the inability to effectively track an ROI for Facebook advertising and the general belief that the medium Read More
// By Dan Dunlop // In 2010 several hospitals and health systems made news by pioneering “speed-dating” events, where prospective patients could meet physicians in five-minute intervals in the hope that this brief introduction might spark a future relationship. This development created a furor among some healthcare professionals who felt that these speed-dating events were Read More
// By Ben Dillon // The greater Philadelphia and Delaware Valley area is one of the country’s most competitive healthcare markets. There are dozens of acute care hospitals and hundreds of ambulatory and practice sites. Mercy Health System, the largest Catholic healthcare system in the area, competes with half a dozen community hospitals and is Read More