Shel Holtz

shel-holtzShel Holtz, ABC

Holtz Communication + Technology
Concord, CA
(415) 881-7435

Follow Shel: Twitter | LinkedIn

Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. Shel brings to his assignments nearly 35 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, corporate public relations, crisis communications, media relations, financial communications, investor relations, marketing communications and compensation and benefits communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research.

Shel Holtz was a member of the eHST Editorial Advisory Board until 2021.

Podcast Picks

Jane Weber Brubaker

// By Jane Weber Brubaker // What is it about podcasts that makes the good ones so fun to listen to? Here’s what I think: It’s the same reason you wind up sitting in your parked car, having arrived at your destination, so you can hear the end of a great story on NPR. It’s Read More

Podcasts Satisfy Patients’ Demands for Convenient Content

Shel Holtz, Principal at Holtz Communication + Technology,

The Podcast Consumer 2016 survey reports that 57 million Americans ages 12 and up listened to a podcast within the past month, up 24 percent from 2015. As recently as 2013, only 42 percent of survey respondents who identified themselves as podcast listeners accessed podcasts from a mobile device; in 2016 that number has jumped Read More

Podcasts: On-Demand and in Your Patient’s Pocket

Shel Holtz, Principal at Holtz Communication + Technology,

// By Jane Weber Brubaker // The growth rate of podcasting, a term coined more than 10 years ago, is accelerating today. Demand for all types of digital content is growing because mobile devices make it easy and convenient to access it. Additionally, consumers have grown to expect on-demand access to content at a time Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Optimize Use of Social Media in a Social Media Crisis

by Sheryl S. Jackson Proactive Planning and Simulating a Situation Prepare Social Media Managers Healthcare organizations may not have moved as quickly to adopt social media as other industries, but of the 1,562 hospitals self-reporting social media use, 1,300 hospitals have Facebook pages, 1,005 have Twitter accounts, and 1,084 use Foursquare, according to the Social Read More