Podcasts Satisfy Patients’ Demands for Convenient Content
The Podcast Consumer 2016 survey reports that 57 million Americans ages 12 and up listened to a podcast within the past month, up 24 percent from 2015. As recently as 2013, only 42 percent of survey respondents who identified themselves as podcast listeners accessed podcasts from a mobile device; in 2016 that number has jumped to 71 percent. The fastest-growing age groups are 12 to 24 and 25 to 54 (Edison Research and Triton Digital).
Hospitals and health systems have learned to leverage social media channels to build audiences for their blogs and video channels, including audio podcasts.
In our new article, we share some examples of popular health system podcasts and discuss the options for producing podcasts, from do-it-yourself to working with turnkey solution providers.
eHST Editorial Advisory Board member Shel Holtz, Principal at Holtz Communication + Technology, and a podcaster for more than 10 years, offers his thoughts on hospital podcasts, and how, with some imagination, they can attract a loyal following.
Read it now: Podcasts: On-Demand and in Your Patient’s Pocket