Your Employees Are Consumers: Does Your Hospital’s Intranet Measure Up to Their Expectations?
Learn why University of Wisconsin Health redesigned its intranet and how it keeps the large organization connected.
// By Jane Weber Brubaker //
Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital experience. With so many pressing demands and competing priorities, a health system’s intranet may be placed on the back burner for years. But progressive organizations are starting to prioritize their intranets, recognizing the gains that can be made in terms of efficiency, productivity, and community building.
University of Wisconsin Health (UWHealth) launched the first version of its intranet, U-Connect, back in 2005. Even after the content management system it was on was outdated and no longer supported, other projects took precedence. “We were planning for [the new] U-Connect and then decided we needed to build a site for our children’s hospital, for example,” says Becky Broering, Director, eHealth Innovation Office, University of Wisconsin Hospital and Clinics. The eHealth team includes back-end Java programmers, front-end programmers, Web editors, a social media manager, email marketing manager, and Web user interface designer. “So basically everything you need to build and develop websites, from content to SEO to database applications,” says Broering.