Websites with a Purpose, Part 2: Building a Trusted Resource for Children’s Mental Health

The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most.

// By Susan Dubuque //

When a parent searches for help with a child’s depression or anxiety, they aren’t casually browsing.

They are looking for answers quickly, under stress, and unsure where to turn.

That reality shapes how The Kids Mental Health Foundation approaches its website.

Unlike a health system website built to support multiple service lines and provide access to care, this digital experience focuses on one thing. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.

Thomas “TJ” Kottenstette, digital strategist, The Kids Mental Health Foundation

This two-part series is based on Websites with a Purpose, a session from The Future of Hospital Websites Virtual Summit.

Part 1 explored what it takes to move beyond the “reskin” and design digital experiences with clear intent.

Here in Part 2, we turn our attention to a mission-driven nonprofit and how its website helps families, teachers, and coaches find evidence-based, reliable mental health information and tools.

For website panelist Thomas “TJ” Kottenstette, digital strategist at The Kids Mental Health Foundation, that mission comes into focus through the digital experience.

Continue reading to see how The Kids Mental Health Foundation connects people to the tools they need.

Log in below to access this content: