Where Digital Experience Meets Patient Expectations

Ben Dillon, CEO, Geonetric
Director of Marketing and Production
DoctorPodcasting

Ben Dillon is the co-owner and CEO of Geonetric. Since joining Geonetric in 2000, Ben has become an influential voice in healthcare digital marketing and helps organizations nationwide engage healthcare consumers by improving their digital experiences. He is a former SHSMD board president, a 2022 inductee in the Healthcare Internet Hall of Fame, and the recipient of the 2024 SHSMD Leadership Excellence Award. He serves on the editorial advisory board for eHealthcare Strategy and Trends.

Ben is also part of the founding team for NewBoCo, a non-profit building Iowa’s entrepreneurial and innovation ecosystem, where he continues to serve as a startup mentor and board member. Ben is a sought-after speaker and writer with a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

Seth Carnes
Senior Digital Marketing Specialist
Bryan Health

Seth Carnes is a Senior Digital Marketing Specialist at Bryan Health, where he leads digital strategy initiatives across web, content, SEO, paid media, and digital experience optimization. With more than six years of experience in digital marketing spanning healthcare, e-commerce, and agency environments, Seth specializes in creating user-centered digital experiences that align organizational goals with measurable business outcomes.

As project lead for Bryan Health’s recent website redesign, Seth helped guide the strategy, content architecture, user experience, governance and stakeholder alignment efforts behind one of Nebraska’s largest healthcare organizations. He also played a key role in launching Bryan Health’s new “For Your Health” content hub, helping establish the framework, workflows and editorial processes that support the organization’s patient education and content marketing efforts. His work focuses on improving how people discover, navigate, and engage with healthcare information in the ever-changing digital landscape.

Lissa Richards
Senior Director, Digital Experience
WellSpan Health

Driven by a passion for improving healthcare experiences, Lissa Richards has spent the last decade of her 25-year career bringing empathy and innovation to the design of digital healthcare products.

As senior director of digital experience at WellSpan Health, she leads a team of talented strategists, designers, developers, and product specialists—all innovators pushing the boundaries of digital experience for WellSpan Health's patients and consumers. Lissa is also a digital strategist for hire at Benjamin & Bond, a WellSpan portfolio company.